Search Engine Optimization Complete Specialization-Complete Course Transcripts

1-Welcome to the World's best specialized SEO course eve

I know, and they come to the starting in optimization and organic marketing, complete specialization.

This is not going on in any way because this will help you to become a hero from zero or even if you

have prior knowledge and skills, this will help you to enhance that.

So this is disclosure for everyone, for all the people who are living in the era of 20/20, including

inspiration for all who want to switch their careers.

I don't want to start that.

He didn't want to get a job in this year, my friend.

Friends, this going to help you to get everything but before starting in the first place and let me

introduce you to me.

So my name is Cassandra and I'm from the company which was started last year named Condoleezza Rice.

Yeah.

So in the span of one year, we have more than 50 guys.

I'll pick you up from the next level of an organization.

Also, we have clients in from Goldman Sachs and in education sectors.

And so along with this, I am also the co-founder of a company name for Nabors, which is an e-commerce

that is growing in India itself.

So I hope you will do everything and try your best to acquire these respectively by implementing.

So one thing I want to make sure that the only strategy which you will along here, I already tested

and implemented by adding my own experts so and so you just really want to help you admit, because

we are getting pretty good results from these all the practices in.

So I'm really excited to have you in the first place.

Thank you.

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Hello, everybody, and welcome to the search engine optimization specialization.

I hope you are as excited as me because we are eager to start because so lucky we in this isn't the

first lesson is about how it works.

And you will also understand how I can't miss a beat or any webpage or any one on Google or even be,

I guess, two examples of search engines I've seen.

So let's get started with a simple example to understand something that is a simple, real example of

what is really going on behind.

So suppose you are here.

This is a place you desire to reach here.

This is basic, OK?

And there is a point, the industry that is here.

So by different cases, maybe we are living in the 90s or anything because this is an example.

This place is not OK if you don't move, OK, now that you know how to leave this place, but you know

how to use this space, that is OK.

So obviously you will likely be first and then figured out how to easily see how maybe you will ask

someone who is actually to be in any sense to this.

Yes, actually.

So in this way, we can understand in so take this place in the place and the first lady and the place

the as the website on a webpage you want you want to reach or the information you want to get.

So what is happening, the place B act as a media outlet and help you to find the desire.

This is as we again be these users can be any information, videos, music, games or not.

Yeah, right.

So what is it that is nothing but a simple software that tells you you get the desired results like

I hope you understand and can you name some examples of that?

And after that, I hope this will be your assignment to find out these five surgeons.

OK, so what are those will algorithm needs to so in next week or in the next year.

And he will try to learn about how the search engine works.

I hope you know, I hope you are now clear with what is this Artinian and what is exactly happening

behind the scenes.

Look.

So see you in the my.

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2. What is Search Engine with
example

Hello, everybody, and welcome to the search engine optimization specialization.

I hope you are as excited as me because we are eager to start because so lucky we in this isn't the

first lesson is about how it works.

And you will also understand how I can't miss a beat or any webpage or any one on Google or even be,

I guess, two examples of search engines I've seen.

So let's get started with a simple example to understand something that is a simple, real example of

what is really going on behind.

So suppose you are here.

This is a place you desire to reach here.

This is basic, OK?

And there is a point, the industry that is here.

So by different cases, maybe we are living in the 90s or anything because this is an example.

This place is not OK if you don't move, OK, now that you know how to leave this place, but you know

how to use this space, that is OK.

So obviously you will likely be first and then figured out how to easily see how maybe you will ask

someone who is actually to be in any sense to this.

Yes, actually.

So in this way, we can understand in so take this place in the place and the first lady and the place

the as the website on a webpage you want you want to reach or the information you want to get.

So what is happening, the place B act as a media outlet and help you to find the desire.

This is as we again be these users can be any information, videos, music, games or not.

Yeah, right.

So what is it that is nothing but a simple software that tells you you get the desired results like

I hope you understand and can you name some examples of that?

And after that, I hope this will be your assignment to find out these five surgeons.

OK, so what are those will algorithm needs to so in next week or in the next year.

And he will try to learn about how the search engine works.

I hope you know, I hope you are now clear with what is this Artinian and what is exactly happening

behind the scenes.

Look.

So see you in the my.

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3. Working of Search Engine

So I hope now you know what is is urgent, as we have previously discussed.

So put it in this and we would like to understand how this involves doing this, Daryn, that we take

an example because we don't like we understand any examples.

Whiting's my advice.

So I'll get back to the previous video and try to remember the example.

We have discussed what did happen to Category B and C, right.

Sorry, BNC.

So like the beginning there, it was helping it to D.C. by getting the directions to D.C..

Right.

So let's try to go back and do the history of this example.

I assume this is how it has been almost

the only possibility that we have at least once at the place.

Right.

Or maybe after the place.

So in our case, we don't have any problems with B belonging to the place, but B, if have visited

the Agnese for once, it is what we need right now.

So how do we know about it?

Because at least at once it was a gypsy and then only if they find it.

Yeah, these are valid lists.

And if someone asked me about this, I can tell them how to reject me C because I know this is a valid

list.

This is absolutely like this is what actually happens in working on.

So how does this works?

Is walking three steps, three small but important steps.

What are crawling, indexing and rigging?

So the first step, which was being Ringholz by visiting for the first time, it is basically telling

what is happening here once the website is submitted to the entire region, trying to get a better idea

of what is exactly is it is it is is this Web site is really, really appropriate for the user or it

is something which users can decide.

If the answer is yes, then only we can visit, we can visit that place or we can move to the next step

of this entire process as if we find that is not available.

This is just a project on a tell anyone.

Now, let's move to the next step that is indexing.

Now, suppose, I suppose we already have an example.

So then we know we have the duty and came back to his own point.

And this is this point.

He has a complete notation Bellizzi in his mind that he knows everything about reality.

In his mind there is in this.

So what happens if anybody comes to me and asked me again and again, I can explain the image to the

people who want to see so that people can get it right.

So this is basically indexing to what is technically working behind grounding is basically when that's

already submitted to a search engine.

And the thing is very for being a pretty busy running around.

Is there think that's appropriate?

Exactly.

It is an index that is that is the screenshot.

We will store it in the database of who liberated it.

And so is that it stores the complete indicators of this so that whenever the user want to read this

Web site for people, a Web site, it can directly retrieve the website from you guys.

OK, now let's take you through it.

Yeah, this is something we need to get more because this looks different.

Yeah.

Like what would happen in the desert with.

No, no, no, this is not a case.

And these people why people would be visiting to see why people want to see maybe the place B is famous

for shoes and people who want to buy shoes now they know this is that people have to up it.

People have to be pragmatic problems to.

Maybe there might be tiny little problems, speed related problems, problems or anything, anything.

Now, if these market bees are concerned about the people who are coming to you, you would be really

busy and buy something like your shoes and start selling on its own.

Explained that be so the people coming to buy the shoes these were from the origin of buoyancy can directly

take them from point B..

Now, this is exactly what is happening.

I did agree with one and he said you don't want to bring up completely when that check is indexed,

the existing sort of dilapidating at that time and then use that want to reach their site instead of

helping the user to reach that website, it directly uses things like these.

So what happens in basically saves the time of using it, basically, as you seem to find, that is

the appropriate tool in the design of plastic.

So this is his time and may be setting it more like his people.

So this is exactly what is happening into the technical system.

I hope you understand now what is basically happening.

We are yeah.

This guy, you understand I even remember that the process of taking the screenshot is known as Geshe.

It gives a little bit of economic lubrication and it basically is the index indexing and the process

of screens obviously became the unit for these people.

So it can be done daily or it is done.

The website is popular.

What do you say we get a big victory?

That screenshot process takes place with you when you say you just started the play and the beginning

of the screenshot was established.

OK, I hope now you understand how this looks like is basically happening behind the scenes of working

on this idea and you are enjoying it.

So meet you the next lesson, Mobileye.

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4-Google search algorithm and brandy update

Hello, everybody, and welcome to this special edition of Starting in Optimization, I hope you are

doing well and now you have a better idea of what is afternoon and how does it work.

Right.

So this isn't the time to invest in the algorithms behind the most popular and naggingly.

But before doing that, I want to let you know that this will be one of the most important factor in

this, because this really is the foundation for us to understand how and what are the things or things

we need to do right innoculation.

Plus, we have not started talking to not be winners and losers or just yet.

Right, because this is one of the prerequisites for us so that we can get some of these guidelines

and all the things we need to be ethical.

OK, so are you going to be stacking the ad against Bangali?

OK, back in 2004 and it was done.

So let's not so Sobrante is not the complete algorithm like it is just going to be introduced by Google

is good, but it is important for us to study them because it lay the foundation for some to technically

even included.

So this is why yesterday need this game.

You said you wanted the money and it's not what used to happen before the advent of a book into existence.

So people use standard techniques, spend techniques in their case, for example, the standards of

an e-commerce group or even of the target store for our computers, that they were using a single keyword

like a bike, and do that in the campaign, for example, getting companies in India.

OK, so they are using the same that you are going to execute against anyone modern day India and that

they don't want to think of it.

So this is one of the most blackhead and one techniques included before before many people considered.

OK, so the brand is going to change this topic tonight.

OK, so what and how this happened, I realized that I hope you people do what out yours, but it's

not like that.

So anything that people such as any of these people is considered adequate.

OK, so this is why people might start to invite them to this online by computers in India, by computers,

by this computer.

These are all keywords to know what happened in Benghazi.

The main focus just from these thing that he wrote, which documents the basic educational context of

what is being asked and what is going on here.

So the idea was to understand the approach within the approach of relationship, the approach of the

relationship between the words we just search for.

And he loves that Sigismondi.

That might be synonyms or anything we just needed to do to words.

For example, as you know, the website is

selling it yourself.

OK, so the website is going to be optimized then the user typing was related to cricket cricket match.

Not exactly a commitment you wouldn't get from that even if they migrate.

On the first export peacekeeper's, for example, what would be the key?

Looks like they don't think they need much get back.

I could get the or even Mujeeb or even the Captain Windows emboli that this might happen, that people

searching for these guns may come to visit.

But how does this happen?

This happen because before that, the site was basically wordlist, which used to be based, if you'll

give us our own national news, OK, and adapting it, it changed was the type of interlinked views

of how the how does this happen in Bolling's what exactly what animal bones are any links which are

coming to you immediately, for example, in really because you are global and any guests coming to

you, who is the Inboden?

OK, so this is how the emboli looks incompetently that gives anyone anything is pointing to your plate.

For example, there is a plate on a block, but my losing money and the key in any link is leg up.

This is the appropriate time Alemany.

Now there is a danger that that the first week is that not all in.

Feelings are very valid or even used to them.

You're really only the only the emotions which are coming from the legalisms would be considered as

valid emotionally or as if you are using spending and spending money for your life, then this will

be considered as a backpack in their new life.

So this is all that he was looking at.

The concept is looking semantic indexing, OK?

Look into my eyes and in industry.

So validate what it means is the relationship between you and the acting on the webpage, the synonyms

and the use of the word, which is what I wanted to use.

I used to initiate.

So this is all Bangali, the book, and I think you are not feminity that anybody in the next part of

the lecture will be having in the next video and working.

Learning you invite them in, that is then we could do Harto again, as you indicated.

Thank you.

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5-Panda alogorithm update in google search :

Now for our next update, jump from 2004 to 2008.

Yeah, two and NBA behind many of you, but the yeah, back in 2011, in a big game between the current

dynamics of diseases like diabetes and a bit, I think it more than 10 percent of the bag.

So what happened?

Bit of the people find a Google environment, which was launched in 2011 but incorporated the Google

algorithm in 2015.

So what was the idea behind?

These are people who like one of the things that I don't think will be done quickly that is ranking

unique.

Yeah, the idea was to get better names, to be even is actually fact, I think unique grindingly.

Users looking to such a level of thinking and finishing order, they are, well, not needing a blanket,

an exact duplicate.

So this is a symbol of new enemies because many of which have unique content, but effective because

the website which you can get from those can do anything better like that thing.

And then anything is compared of those, the one which is via the Web sites, which had a unique Gunjan

because I got a lot of new employees and then there was supply.

And this is not convenient for more than one person at that day.

So this is very difficult and change the dynamic of the website.

But this is still not exactly unique again and again.

And another company was another another I would say another tactic or technique in this algorithm was

to measure the number of emojis which are quality.

I mean, that goes from the danger of the desert.

So these are unique and going to be a long list.

OK, so there is a lesson from this.

At this we should learn what so we have for example, we don't look for any websites we are using.

So what happened is a website.

We don't know.

There is a possibility that someone before us has downloaded a company or even bought three images of

that.

And that means the first person who is leading the tablet is having the most meeting.

But then again, why we are buying or using the same basic tablet or even the design of the exact that

funding, which is why there is a strong possibility that the person who was the first user of that

kind of design will be better than us.

Maybe there are any how our designs or even our bodies are designed by the preference would be given

to the customers and all the questions that they're getting.

So this is why we say it's going to set in this industry that your website, because your business will

be unique.

You should not copy or design because once you just copied, it isn't as low and low, then goes up,

which are being copied so easily, then those wrong.

Did you you have copy back then and now becomes just more on top of it whenever you copy an article

from a or anything to upload on your window.

So I hope you remember the concept of indexing and wilgus when things out of the page most even the

samples.

So that was what happened you recently we have built and as all know right now, when it comes to indexing

and defining what they like.

So it will come back a screenshot of what it's like to be pages, which is a screenshot of what he's

done.

So when you find that most of the time they just copy from some screenshot of the legislation you already

did, then you will be low or your name will be lower to that.

So this is why we say we should not copy the content or they should not use duplicate content or anything

which is which may which we are designing.

So this is the to.

So I hope you don't mind.

So for the next big we wouldn't be having the next meeting.

We'll get by.

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6-Penguin alogorithm update in google search 

I don't know who they will be talking to the when which came into existence existence in Craigieburn,

so whatever the algorithm.

What are you going now again becomes evolution in your mind that if I'm dead is coming in next year,

then why is taking some time and it the cooperating with them the way this is because Google is taking

the time, which is a green light yet to I guess the standard and statistics.

So we're certainly satisfied with the results.

The guess the biggest in public.

Now, what is this think I saw when we were learning?

We find out he came to a weekend in the desert that they didn't want to get in the desert was in such

a way that it didn't affect.

The U.S. has been unique in Lebanon and the danglers, they were suffering from Loring's.

So do I welcome this limitation by not a lot of those who will change the algorithm and introduce this

new update?

We just basically let them.

What the target was the day before to the objective was to target the website using that hypothesis.

What one these blackhead packages.

Does that mean that we just give you a stepping is basically the only thing he was working on more than

any weapons so that we can manipulate the algorithm.

So I think this is just about this and negative effect we've got using this mechanism.

And the other was emboli, the anger and the vinda in Mogadishu, from a bullet point of view that this

sort of thing sort of like to work on this problem by now, I hope you understand they of them it for

the next week and next.

We do see that because all part of my.

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7-Hummingbird Algorithm Update
in Google Search

I don't I guess so I'm coming with them, so anyway, and when it was introduced so back in from Kentucky,

Lynn, U.S. special envoy to Hemingway.

And what was the or objective a human was to understand the intentions of a user while they are searching

for that one woman?

So the whole idea was based upon getting special treatment to every user of people with this idea.

How we how is this possible?

So a big example.

I think, for example, he and the other things.

OK, one of them is that another is not a widget, but is invested in learning money.

OK, then when you're both of these two guys, he and me are trying to like you are near me on a search

engine of Google, then what really get to this game like we searching for a movie, we get connected

to the terms of movie making.

Pauses While we may get the results, may get the results of the latest movies or the best movies or

movies which are to be in this film.

OK, so the whole idea was to understand the indigenous music so that every user will be given special

attention, will be will be valued.

So the whole idea was to give value of and do more interviews of maybe something where the money was

wasted.

Why such

news so far as to understand the of one RDX, which I knew, for example, when I when you search for

a business opportunity or let's give you order, maybe get visit, then you might have seen that a little

bit, three to five places in the search for you.

OK, so this is possible because Google introduce the first one you a local issue with the hummingbird,

OK?

And the second one is wiser.

I hope most of you might search on Google using Google to me.

Show me the research will be based on the results in India.

Show me the best movie in the last three months.

I hope you search for these done so.

Google introduced in natural language processing techniques, applied natural language processing techniques

to get these features to their users.

So divisive it.

And we look at you.

What's possible with the algorithm?

OK, one more thing.

We're going to do that.

Let's go back to understanding what it does look like.

It's another example.

So you need to work on it.

OK, you take one woman.

OK, now there is a section of the intersection of with this.

So you will get which is basically a bit of debate you are debating is the general debate and things

like that.

And you might notice on the right side there may be a disaster that is the gym maybe of Wikipedia or

any other company or organization which is getting the same process with images or even record collection

buttons.

So these are outside of the engine, which is known as, you know, so it it also gives you there used

to be users by giving them a good idea to understand what they are looking for.

OK, so this is something but is going to work for the users as well as the Google.

So it really is causing other problems.

And for now, I want to let people know that as we are discussing algorithms that may go through, which

I'm not familiar with, that you might find that you are not understanding that you can directly message

me or even putting in a discussion.

But I'm not asking Nicolelis.

We will be making everything you do for all you know.

OK, so I didn't learn a lot.

And obviously we need to simplify.

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8. Pigeon & Mobile Update Google
Search Algorithm

Hello, everyone.

So in this video, everybody's getting to is going to the movies, so you didn't want to do that?

When I got there.

I mean, what are you like?

So as we know, that hummingbird was introduced.

Right.

But there were some problems with the local issue, which was the fact that, Candy, is that what you

are getting the disease.

But that's not right.

That's not good.

You want to see.

OK, so we didn't like them.

What happened was they left the local issues, especially when optimized according to the distance from

the user researching the particular location or even the businesses.

So what look.

For example, you are searching for clubs.

You OK?

So many when you are searching for clubs, the enemy, the results you will be getting maybe in the

ascending order of existence.

So you will be getting the results to you.

OK.

So this was what we didn't mean to let's say there was one movie with the hummingbird and you were able

to find the locations near you, the pages of companies, the Google business pages, all the locations

of organizations near you.

But if you are if you are going to search for a particular business or some sort of an addition or anything

which is in the same city, you are not going to do that.

But if you didn't like them solve this problem, so you will be able to search for the results which

are not in your city or nearby your location.

We didn't want them.

So this is how we deliver them.

So what was the idea to solve the is according to the new OK, that is by the end of this year.

So this is how you didn't like the book.

And now the only way for them to be able to see this as a movie going after them so that we can easily

understand by the name that the website is made for the movies.

That is the mobile thing, which I would be website to go to my family.

So why this needs to happen?

By the time we realized that more than 60 percent of the graphic this is coming from movie and Google

is on this.

Now, if Google has to retain this level of audience, it has to shift the momentum from desktop or

laptop or the first idea.

First idea.

So the whole idea was to give the best and optimized, relevant or appropriate essentially user who

are searching with the help of Microsoft.

So now the concept of EMV that is excellent given webpages were introduced, so many other websites

and that lot, I mean, the idea was to make them less maybe EMV, but the net is actually a move lifeless

over the Web.

So the main website, which is for Mexico and the excellent, if you will, between the end of the site,

I can be friends.

So what was happening?

The user is searching for

anything on a desktop.

And then as I think for the entry level, for using these themes and really getting the EMV pages on

their site so obsessed with the messaging interface on individuals were getting a huge number of those

ready mobile for sure.

So this is how these two algorithms look when they want them be as good as the visibility improved and

we and within them, the optimize optimized will happen.

A huge competition from the site.

It's not optimized already.

And this is why they updated it.

OK, so the next few days knackering.

OK, the building by.

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9. RankBrain Algorithm Update in
Google Search

So in this video, we will be starting about an angry.

So this was reason for me to be angry.

Now, Google has adopted a machine learning and in fact, is this company.

So the idea behind the language algorithm was to not navigate the condition, our decisions.

That is when the user one concern for lack of ability to get information for a particular reason.

Then the reserves, which will be stored in the sky, which will be in the order of their reputation.

And this reputation is based upon three key vectors.

So what were the key factors?

These were impressions simply to reverse these impressions.

What the what is easily the number of times the user were able to see the see the particular music decrease.

But the number of times they were able to click on that impression with their had and determine what

included, that is the percentage of the clicks they were doing on a number of impressions, maybe a

police, but 100 impressions will be equally important platooning.

So this are of X and these three factors resulting in one look like glycolysis entry.

The location so voluntary, which is basically the time when you go blank, will continue.

Certainly after visiting a website, you go back.

So this time is the most amount of time and we are supposed to keep this about it as long as possible.

So the second one was the user retention name, which is basically understandable given the names you

need to get things on as long time as possible and talk about these decorrelation things that is likely

to increase the time you're using will be on on your website.

That is when they any stimulative effect, if the user is looking for somebody, directions, actions

like buying for a particular on and contacting you or anything like commenting on your ankles is if

that is happening, that means your application, all application is green.

And if you are representing green, you your website is going to rank on your research.

We're going to link up higher in the higher honor in the subject o all these things is not improving.

Instead of the declining users will be lower.

So this is how the in London was liking.

The idea was to give the results to the EU level that the would be satisfied with whatever is coming

on the BBC to understand.

This is an example and it is considered an example on a key learning.

How can we go on how to make money.

Now suppose there are four thousand television in the index of human, but we only would have eight

pages on the first page right now.

Suppose a user pays one point five pages.

How do you define DWB?

That is not the equivalent or not appropriate for it and certainly go back.

And now the second page not using it in here.

You said you didn't have almost two to three minutes, but you don't find any action, which is that

he was supposed to click.

So you didn't come back.

Now he's the target.

Now, you you stayed on the page for three minutes.

Now you find a particular action.

Would you like or download or maybe you and Redcliffs on that.

Now, when the next time there will be indexed, because the time it got the most input from the users,

this will be regarded as the most effective and will be shuffled in such a way that they appeared on

the top.

The second one was which was the user was doing it or something.

Maybe then on the second one and the third one visual plus one at that.

And that is when they use it, then they are going to come back to the monitoring group, which led

to the decline in the length of the plus index, which they.

So this is all these are incredible numbers.

I hope now you understand that I'm going and going and going and going again.

But now we have only a few of them that we will be going that in the in the next Silverlight.

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10. Possum & Fred Update Google
Search Algorithm

Hello, everyone.

So in today's video, we're just getting to algorithm's one person, another friend, so bootcamps in

16 and 17, respectively.

So we know that the humming with humming, but a big we've had like you've been optimized in regionalism.

Now here comes another problem, which was before that was supposed this is a shopping complex.

There is a shopping mall and there is a market with more than 10, 20 or even more than that out of

businesses or shops and organizations.

But I can see but adults know there was a problem that only two or three of them really stood on the

Google.

And the matter was the matter of the fact that these two traders were not.

Those are people to the you now to solve this sort of problem, they do make more visible to the different

customer locations, honesty, physical location, for example, the shopping when they were able to

bring in order to make visible all these businesses in such a way that you will be seeing that if you

do that required an apple here because of their business.

So this is assuming that, OK, here there was no deal that time before they realized that they're going

to come back is easily targeting monitary profits, monitary profits.

But they did that is is now before of practice and to do as I did to control this sort of phenomenon.

So what was happening?

Most of the objections would be moving the product from the other Windows or other company.

Didn't get information on that.

So this is actually a brilliant marketing order.

But I'm hoping some of these products I'm using wouldn't require that on their providing only very low

quality content.

On Leuchtenburg So Google now realized that if this is going to head, this is going to happen, then

user will usually stop using it.

Only if I Google.

That's not a good platform for them.

So are you a woman?

In order to provide more value to the users, take your business or risk that you're using these techniques.

So the idea of different ways of doing it, more practices which were available online.

If so, I hope now you understand what goes on as well as this.

Now, the example I would like to get support is predominantly which is basically body builder college

now because one, the student or any of the guys who make it on the make need to visit the site or in

Denver yesterday, when you want to play with the outside world, you will be seeing at every line or

you are not going to bring that up.

What do you.

I'm just telling you that your response will be like, you know, you would be like you would find it

very irritating.

So if you had this one of you who I know, this wonderful edition of User Friendly.

So I hope you understand what was I mean, for me to be.

I mean.

-------------------------------------------

11. BERT Google Search Algorithm
Update

Hello and welcome to the last video of the and that is prerequisites, so we were trying to understand

the surging in the.

So the last algorithm update studies we do that is by definition, incorrect.

Representations don't count on this.

Very complicated.

Yeah.

So and we all know that Google implemented Enigma and machine learning, but these are going to do to

completely implement artificial intelligence in a more improvement.

Now, what was the idea, as we know, that Google was trying to give on the context?

We've always the inventions because we don't get information now that this algorithm, A, to consolidate

all three things altogether and that that is a provision that is based on the intention of the user.

Now, with all this Google right.

Again, that is actually doing anything and appropriately uses.

Now, how does this happen?

Let's just take an example.

So suppose there are two things.

How can we accomplish this?

None.

How can how is this kind of thing?

You might find that these two are very much very similar bleated, but Google it as something that is

definitely related to each other.

But the best of both, our different one, which is based upon the steps to make a business by, oh,

how can we do this?

The others, we might have a business plan, but we don't know how to make it more effective.

Oh, starting from scratch to make an effective business plan, rather.

And then just an investment.

So these are some tactics or some sort of good game which really come into consideration while giving

you the results according to your needs.

So this is how the B idea of network.

So I hope now you understand all the updates declared by Google and almost by Google, which would be

used as good at a vigil being used in Boulder, Colo.

Now, I'm going to do this first.

We have discussed all the algorithm on this.

None of them is complete.

Algorithmic says these are all updates which are introduced.

Then what happens when you get incorporated into the main would like to know?

The best part is will never be clear how the algorithms look.

The algorithms are not going.

So no one knows exactly what is happening behind the scenes or what is making any website or any webpage

or anything coming on the top of the.

All of these are.

But these are small announcement.

We will have to make an agreement so that the guidelines can be followed to make their users feel more

value.

OK.

And the other thing I would like to say again, if you have any doubts without any hesitation, now,

imagine me all you want to.

You can really get in the discussion forum.

We're going to have the discussion.

I can make the video of that as a separate decision or you can get them in the comments section.

So we have these guys to be pretty good, actually.

Now, if we don't worry about if you find anything that isn't familiar enough, because we will be now

uploading the search engine optimization from the basically you'll be starting from scratch.

These are something we need in our minds.

Let me get the right learning the techniques and the steps or tactics of what we need to do, how we

need to do and how can we understand that.

So I hope now you are not familiar with the search engine and how these things work.

And in the next session we will be dealing with the surging optimization from the business did not violate

the ceiling.

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12. What Is Search Engine
Optimization with Example

Hello, everybody.

So welcome to this afternoon optimization complete and in the second mission.

Actually, this is the beginning.

So first of all, I would like to congratulate each and every one of you because you have completed

the pretty visits which we have discussed in the first place.

And that was basically researching and looking and the algorithms which Google use.

And now I hope you understand all these things from guidance plus the examples which which we have discussed

and you realize examples because you can be right.

So from now onwards, the journey to become an issue here will be starting.

So first of all, let us discuss what exactly is that, a search engine optimization.

So let us break this issue like a search engine optimization in the toolbox, like search engine and

optimization.

And I'm pretty confident that now you know what is right now for optimization.

We will again take an example, which is a you example.

Now, suppose you icks and you want the job in a company, X, Y, Z.

Now, there must be a criteria, eligibility criteria for you to qualify so that you can get a job in

the company.

Right.

And not only the eligibility criteria, but you also have to develop some skills.

Some you must have a USP which will help you to be distinguished from the rest of the company who will

be applying for the same job right now once you are eligible.

Once you have those skills, once you have a quality that surprised you that the student distinguishes

you from the rest of the company, that you will be the first person to get the job, you will have

the most number of chances on the company showed a maturity.

This is exactly what you see in what happens in terms of lives.

So suppose the company X, Y, Z is your Google search engine and the website or a Web page or account

which for you, which you want to optimize, is that particular job seeker who want to get a job in

the X, Y, Z, and taking a job means being ranked on position number one of the biggest digits.

Now to rank first to rank on the first position of the search engine, you must have qualified some

eligibility criteria.

You must have at least you must have to do everything in that checklist.

Right.

Once you do that, once you do that, you would have to acquire some X factors which really distinguish

you from the rest of the company.

Just who will be big enough to become the first on the search engine page right now?

Our job would be to qualified all the eligibility criteria that our job will be to satisfy all the requirements

of the Google search engine of this company, which is right there to help you get a job that gets to

help you rank number one on the good search engine.

Right.

So this is what we will be doing in the endeavors.

And to do that, the main focus would be to develop your mind before you exploit a digital marketer

of a person who is interacting with your website.

That is good news because these three main mindsets are very, very important and develop that.

You must understand that you will be you should be doing as you are.

You should be promoting that product, which, you know, because once you are in love with the product,

because once you are in love with the product, you know, you will find a way on your own to market

it.

You will find a way on your own to increase it.

You will find a way on your own to get organic needs.

Right.

So try to understand everything from the next reviewal.

Plus, one more thing you should remember is that Google uses more than 200 that gets to read a particular

website and we would try to explore more and more of them.

Plus, yeah, we have so much content.

Plus, the next idea would be to help you get started with your initial projects, how to get your leads,

how to get your project, your project, plus how to how to how to stack the deck or how to how to convince

your clients how to help me increase traffic, how to get sales, how to promote social media pages,

how to get everything you need to become the best as your expert in the area.

We will try to discuss everything in this class and that will be starting the journey by developing

the mindset from the next video is and I hope you will enjoy, because I wish you all the very, very,

very best with you in the next video by the.

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13. How to get your first client &
start your SEO journey?

Hello, everyone, and welcome to the search engine optimization that is important in this video today

to discuss how should we get people who should be the claim of guess would be our first and what should

be the first product we will be promoting that may be organic promotions, all my bedroom, which is

anything.

So it is completely honest as the idea is usually will be focusing on organic.

Right.

So how we'll get started with that.

So the first thing we should keep in mind is whenever, whenever you are and if you have any ever,

you will become an issue expert or you will try to get to a place where you will wish to be one who

is a B2B clone.

That is Business-to-business a product will be told business leaders of the business or customer is

B2C thing, which means the product will be all

right.

So once you know, the client is going to be able to see you again, how to categorize, you can look

to buy something that is a client who has someone evidence or a client who have social media pages or

a client who is out of the goodness of their vision.

And you getting back.

He's getting his own name.

But you want to get it right.

And the other one is somebody can you do this online?

He's basically someone who has known maybe there's no need of taking office when you have these Googling.

Now, this is this is something for you that you must now consider which brought up you must be looking

to promote.

Right.

Because, you know, you have my experience for being or promoting in anything.

Right.

You don't have any because you a lot of pressure.

Then you must do a product which for which you have a bright idea or even one or two percent of ideal,

how it really works or what is basically the product doing, because you must understand.

Now I will give you an example.

Suppose most of the junta, too, that if you are watching this video, I know you are a business owner.

You are a student who is who is a college student or do you want to school, college, high school.

But right now you want to study something subject to it, maybe based upon technologies or anything

that you might be familiar with.

I like agriculture or organic farming, anything right now, if there are five of these for you based

on nasals on the education, organic farming or even the big logging or big lake, for example, developments

obviously on this sort of thing.

And you have studied everything, but you have one percent extra knowledge of one percent extra knowledge

of the market and things which are really going to or any of them.

Then you must start by doing this option on this product.

And once you find it that, OK, I will be doing my issue, I got my A..

Needed this product.

Now, the best way to generate these.

So this is I will be discussing because we are the only reason we are getting the first game, because

this is the best way to start it.

So either simply check your Google map area, OK, you will find too many or just too many opportunities

for businesses, awful of any deal of any product.

People will be selling products, services, anything.

And you also know that we already have a understanding of the NBA because I think it will help you get

the leads that you will now get the information about the businesses that contact them.

But you can come down right on this economy to know where you are contacting them.

You can tell them either you can do it for free, for starting an organic.

And we will be doing so because when you are when you have no business, you must be ninety nine percent

of the people who you will be able to know if you got anything right.

So the best way to start is to offer them a free service, to offer them a free like it will be an internship

or the thing that you will get out of the community, not anything and you will be working for them

all.

You can start, you know, or something like which you are interested in and implement all these things

and get your portfolio.

OK, so the first idea is to right to Google Google Maps is Google, for example, will be using web

development.

So.

You know, you will understand that there may be good reasons.

The only good thing about my movie and the pages and the locations which are making very poorly look,

that you have to be a big dig, deep, deep, deep anger.

But I wasn't involved in you support.

You will find out in places or putting them services where they are not optimized.

Right.

And you will try to contact them.

Okay.

I am trying to help you with these and this can benefit both of us.

And anyone from Houston will agree this is Will.

Now, if that doesn't happen, you can do it by one or two, but you can physically be different because

once the touch that's a handshake or even when a physical contact is happening, it is trying to develop

a sort of trust, which is a very, very high end.

Then what did you get from being a body which can help anybody with your father?

I have friends who are doing this.

If you can help them with that first idea, you do get that line no matter if he be you or if he don't.

But the claimed must be of beauty interest.

That is the service or the product he's using to he is sitting on.

You have to be something that you are interested in.

You have some background knowledge of.

But I can go and this has devoted to gather the knowledge because this will eventually help you very,

very, very much to get started with your student.

So in this video, we have discussed how to get you a first name and in the next video, which will

be hoping you will be focusing on now how to get started with your children.

So how do you get started with it?

Because this idea that surely this is the simplest way to get to a place like this was 100 percent,

you can get any length, any time for any industry, for any cable service, for any type of product.

This is just depending upon the way of communication you have wired by talking about being on a phone

call or e-mail, anything.

But the only thing you have to look at is the way in you and your plan so that your client will ask

you for the products and he will be opening.

So we will be discussing the rest in the next few days then maybe.

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14. Different approach to start with
for B2B & B2C Clients

Hello, everybody.

The search engine optimization, of course, so now I hope most of you know, maybe all of you know

how to get your first light and most of you or maybe a few of you might have it on first.

So congratulations to all of you.

So in this case, you understand the difference between the approaches we should have for the planes.

We need to be what should be glad to just be OK.

So to understand and just try to figure out the customer's declines, will it be two weeks?

That is essentially the same year.

Plus the there is a funnel cloud.

Customers like our client in business and the customer of their business, which is basically the three

easy three quarters that is our client, our client, military businesses and then the business make

the profits.

The commissions are transferred to our business or whenever our military commissions comes to the business

we are building.

And it is the customer due to whom to whom we are or the businesses are getting the profits.

OK, but in the business of when it happens, you have your client and he has the agent that every customer

we just a normal people like us.

So what happens in this case and this is just a simple engagement when people try to contact him and

immediately, Andy, but it is are complicated in this case that the businesses make profits.

So there is a customer customer title is a bit simpler than that B2B.

Now, how can you get started with your customers for a B2C?

You can start with the social media.

Yes.

Do Facebook pages and pages, little business pages and YouTube channels.

And the reason why?

Because when you are going to see of when you are doing and see what you are doing, what you do not

you think what we do see things you can follow the approach which is basically known as influencers

marketing that you don't require.

We just you can be addressed by having some follow ups, by adding by influencing people and by building

some follow up people there.

Then you can have engagement and you can approach the influencer who will help.

You can market.

So in this model, you can start with it without having a website, but putting on the social media

content, which can help you to follow up your social media or declining social media.

But in case of B2B business website, is it a priority of trust?

So you need to start with the business because B2B business of B2B clients, they have this idea or

their businesses already know what actually go behind the scenes.

So you don't need to lose contact, but instead you have to follow some guidelines which are follow

in the industry and at the awards, all the things which can help this business to rank among those

businesses, which are basically among the top businesses of that industry.

And this happens then when you look at Whitington Gingrich, which is basically trying to attract by

gaining a political trust.

And for that you need a website.

So this is the most important difference for a B2B client.

You can you need to have a vision, but for a bit this evening, you can be and you can start with this

social media marketing campaign that you can use as more of a marketing or produce content to build

the engagement and and which again, which means I think it will also lead generation and budgets and

the it will become bigger and you will get products on that.

Right.

So these are the main and the important differentiating between disciplines now in the next year will

be starting with the the BlackBerry.

If you are planning out what to do and then planning the content valedictories in the next video we

would like, all of it is in the best of luck.

And I understand the concept that if you have any doubt to me, to me, I put it in the audience and

that if you contact me on your mobile.

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15. Everything about Keyword
Research & Google Keyword Plan

Hello, everybody, welcome to the search engine optimization and company.

So we have discussed B2B and boogity models and the approaches we have to follow, right.

So in this video, we really try to start with the search engine optimization.

Most important.

And the first aspect is basically keyword research.

So what what would be our in our aim would be to cover what is your research?

Why it is important?

What are the steps we should keep in mind?

Is there any story that you can follow that's the most important in the freely available tool that is

Google keyword plan.

And we would like to understand how it work and how can we find best to exploit it?

I would say, OK, so as we've discussed in the night with you about the different approaches for B2B

in plain sight, so then they might come apart.

In your mind, if we need a website, then we'd be creating their daughter.

There might be John Edwards and we'd be creating there.

So it is completely on you, on your plan.

If he has hired a person to create a Web site [REMOVED], asking you how you can use tools like WordPress,

you can hire someone to make a good check for you.

But designing is not important.

The content on their Web site is very, very important because it will lay the foundation.

It will help the Web site discovered if the content providing their content is able to provide value

to the customers when we need it right.

So the first thing is basically what is keyword?

What is the keyword?

We are already discussing a previous one of the previous videos that we are right, you know, that

becomes which people drive, decides to get something valuable to fulfill their need rather than being

for their domains.

They lunatic.

You would want example by clicking back and then this is a given right.

So that there is something which is going to save them versus you.

Right.

As we have discussed in the last few days, remember.

So what happens if you take over a business or marketing wanted you guys to focus on potential customers,

buy by, for example, for example, when you are in a market, you know, people will be coming here.

You just have to show them so that you can grab their attention and say it am there is basically a model

you guys go that you need to push more of marketing.

So if you like that.

So like your research is important in this business because you weren't to sure what the content required

by your type of audience or when you have content.

And the key words in your website that got that got the rating that according to that sort of audience,

always is ordering.

They saw their needs or the requirements of what they are looking for.

Then there are more times that than even two years later.

You're right, they will be sold to them as an impression that they get and then it will be up to them

if they like it or not.

But for that, you actually have to appear in front of them.

Right?

So this is basically what happens if you were to buy.

It is important not Vivendi said, that is basically a point of marketing like this is gambling.

Local health services are for sale.

So this is something to think in this.

We don't have anyone in your research meeting.

What I do understand in the interest of people and this is basically a follow up approach, OK, so

right now leave behind and therefore come back to the are so.

Oh, we have we have to understand how I guess you say, OK, look, you it is nothing like it in the

process of trying to identify, understand and target the is the interest of people which they are looking

for in the industry.

OK, this is nothing but you know, you now know that there might be a term for a product which people

then this and then you included in your website or something like that.

Then this is basically a keyword is to identify this keyword and then to use this.

OK, so this is basically a process.

The keyword.

Is that OK now why it is important to have this?

Because because this helps you to understand what is happening in the market, to get the content ideas

for the products to do as to provide better content and have more visibility to the audience who is

looking for something which you are going or something that you say that you are providing.

Right.

So right now, I hope we already have some planes.

We understand what is our mission to get started with that product we have to market.

So at this point we will get to understand the steps that are required in this keyboardists the first.

All that is observe, observe and observe.

That means either you can contact the business owners or their managers will interact with people who

are the customers that maybe their business is.

What because so much of what is you're particularly to be able to see, as you saw in this, you will

try to understand it dumps the jobs that are used in this field and many words that are used in this

field which are basically divided into four categories.

So first of all, the categories which are basically based on the length of a Port Macquarie Bank,

for example, if we talk about sports equipment and for sports equipment, team sports or sports equipment

itself is a short word.

But basically it comprises of all the categories in the particular field of sports in the working world,

for example, football or soccer or cricket, rugby or hockey, anything it comprises of.

Right.

But then we try to go a bit deep inside out and we try to search for this single football football.

But you have to be flexible.

You shingai football.

Yet there is a specific game is a complete team and we had more than two guys we don't, which is make

it up long term, long goalkeeper.

That is basically a long did you know that that is short term shorter sports equipment, not even just

equipment which comprises everything around the DOM equipment.

That is basically not exactly what I am looking for.

I put it back in this sort of in this business of you is that there you have a good mix of short, long

and bootable keywords.

Maybe Zuki One would be in line between Long Island and.

OK, so this is what this this is what I meant based keywords that basically the keywords in this intend

to be risky, would decide what you are looking for in your customers and customers looking for you.

So they are divided into three categories.

There is one navigationally, two transactional and information.

See, when you make a website, you provide all type of content.

First thing is when we talk about navigation, it it is basically your name and your website which customers

knowing when they come to visit you.

So there is a huge possibility of that organically.

You will be rating or you will be ranking on the keyword of your website or that maybe on top of first

page of the Google search results because people know you, people identify with the movie would identify

you, the movies are going you you are automatically being ranked on Netflix for particularly when they

give you one example, if you talk about the new sports categories and sports equipment, categories

are a shingle by shingle only.

This is the keyword.

And this is a foundation because this will result in action, which is basically convergent, that canvasing

going to be a part of your party associate or anything.

Right.

So when a person is making a scene because by searching for a particular, he's making a budget.

But I think for a particular group that is visual contact with you or is there anybody that can really

get to your website business?

OK, so this will help this will help your business to target those people who are looking to buy something.

OK, so these are kind of keywords in the game now.

They can get information.

You like the blog information.

Wojtek loves it.

Anything which is valuable as a part of the information, like news channels or do anything.

I'll the people who like to read or who like to watch the videos which are which are giving information

and they are using information with keywords because they will be targeting the audience looking for

certain type of information.

So now you have to decide based on this type of segregation based in Cambridge and the location, maybe

maybe it is just a local issue about that which are like Mientkiewicz you need to identify.

Then you may make a list of all the products like I are this one in the picture, and you make all this

list of all the services are all the keywords that your audience used to look for a particular service

or anything like that.

Then after that, you guys will identify from them.

Oh, which can be the best.

You're OK and this can be the best doms.

You divide them into categories, for example, for cricket, for football.

Anything more specific as we were talking about this sports equipment right after that, you like look

the view of that list of the keyword cloud and try to find out the results which are based on, then

you will try to search for Google this series for the pages that will help people understand the keywords.

The video game, which will be shown in the series, will help you to identify the content.

And yet again, that will also help you identify the content of your ideas.

So from this sort of thing, you can get the keywords list.

Now you have to define that.

So for adults now, we have already found out most of it, then keywords, and then we give them to

get more specific, more precise, more information and more relevant keywords.

OK, now from Boston keywords.

We have Google.

We can get that on for people to figure it out.

Now we have to give you good idea from them.

We will try to fix it and we will try to focus on them in the first initial phase of this issue.

How we do that, we will try to do that with the help of a tool which is basically the most powerful

and three tool that is a Google keyword plan.

OK, so our one advantage over Google Google planet is, you know what you don't which are estimated

number of times per month.

OK, but there is a I should say there is up there is something that can mislead about.

So various things in this industry, we only know how to get started with Google.

Give it then there's nothing you can do.

But you can search on Google, would you banner and just Google there and everything.

That is simplistic.

Now, when you see the Google, he would you would enter into the Google will give it then as now you

have two options, but get your ideas and thinking now are you happy.

What who are you happy.

What ideas you have to discover for dashboard keywords.

So the first step would be to give some keyword ideas.

So from those keywords that you have selected a day earlier and better distinguish that.

Well, if I there as much as you want to and then and you will select goes something, then when you

suddenly then you will get a list of keywords, OK, which include features like estimate, which is

basically something misleading about that as they go before that keyword.

That is basically cost of illegal cost per click for that particular event, which amazes me or anything

like that.

OK.

And many more things which are basically self-explanatory, like competition or anything like that.

OK, you can download the list as and OK, now I'm looking right at you making any number of Key West

Point, which you want about five years from that list, because that's where the old single action

single, for example, might bring it back or basically to get back as you can to get back anything

like that.

Maybe this is just an example.

And now when you select them, you would like put them in and discover the full cost of those keywords.

And this will help you to understand how much circuit is actually how much you can have.

The Best Buy this section is that you can identify the budget required to get the predicted number of

plays, which is basically estimating a lot of this will help you to identify and get the ideas about

what you want to get on to.

And this is because you can use them according to your needs.

Now it is now up to us which started, you see got.

But I would like to discuss what what is misleading about the budget then?

The estimate is a disappointment if it happens in such a way that, for example, I believe is happening

only to Andelman for a complete year, that gets to my doctrine then endorsement that maybe sells for

more than one million names or even more than that.

But for the rest of the year, it may be search warrant.

And until then, thanks for the amount.

But the estimates are to show you about probably Butterman, this is something misleading about that

nightmare.

But your expectations are still in business.

But you were expecting OK, so this is something no value except to you.

You have to fetch the idea you have to check up on because you have to follow and follow them.

You have to basically use the.

Certainly emboldened by what is being said, for example, whenever you type how to basically work,

for example, how to get the ignition in this collision, you may find that automobiles are also giving

you research.

These are also the ideas which are already being tracked so you can use them.

And once you are able to collect some list of keywords you have, then you've also got to start by making

content for BlueSky words and making something that continuously, even if they are getting results

according to their expectations or not.

And then you have to implement modifications of whatever you want to do.

So this is how you do your research in all these things.

Now, one thing you can follow the iPhone, basically, that is tied to Google your competitors list,

that you understand what their websites are using, that we are using, like out of their articles are

using and are trying to search for those keywords which are which you found there and are related to

your business.

OK, then if you find it good for your for your expectations on this and there are discoveries of similar

results, are there for you guys to meet your expectation, then you can use them.

This is basically like I said, this.

OK, so this is all about keyword research.

And I hope now you understand about that.

You have a brief idea of what it says about how to do it.

And there is a hunger for you.

I would like you all to at least do one thing if I was for the nescio fashion.

OK, fashion.

Fashion.

So I don't buy will look and you see in the next three to five.

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16. How to do the Content
Research?

Hello, everybody, welcome to the Azores.

So last we have is going to give you a strategy and we took an example of a sporting goods company and

designed something.

I hope you remember that.

So in this movie, you try to create a condition that you try to understand how content affects engagement

and in fact, it will help you to do so.

After this video.

I want you all to come up with your own conditionality for next course equipment company, which we

have discussed with you.

Plus, I like the way we have created the list of givers.

So the example we digging in this way, you would have to create a list that.

OK, so let let's stop so much of what can be contained, maybe images, maybe blogs, maybe broadcast,

maybe videos, maybe streaming or anything that can create any engagement.

Maybe you need an app or a game or anything like.

So how are you doing.

What can be for you.

OK, so look as big an example of a software company.

OK, as I will explain this software company babies are going to be using billions of dollars and banking

and things.

Okay, so how will you how do you create a content strategy for what you create for me, what type of

audience you want, then you want to happen in order.

What type of clients do want to attract when things are becoming.

Okay, so let me give you that.

First of all, banking and finance experts say there's only one of the people who are associated with

that.

You'll have to tell me that this because there are very some sort of gardening interventions in that

order, business businesses or the stories of an end to a series.

You have these people, right.

So what can be the financial news you find, in fact, the use of Corinthian's or disaggregating or

the implementation of the quality, which I mean, if the business is our tech, is a big aspect of

that or need you advice on what to do, the software unit or the commerce office or the learning material

for finance and your software or even any software, anything like this can be done.

But how would you plan what it has to come in the order of what will happen?

Because you don't want to happen.

Because you don't.

The media.

OK, let us not discuss it, so first of all, we're about do it.

OK, so I suppose I had this because that guy is a software company that is in banking and financial

affairs and then software company can go on liberty and you.

OK, so did the sector like banking, finance?

You can't really live with your continuing businesses or even your customers because this can go hand

in hand and will help you to create money.

So what can we do?

The first thing you can do is A, to come up with some investment, sort of like investment banks or

like stock market or mutual fund or anything like that, OK.

You can create Gregorius for the share market, mutual funds, that sort of things, or what are you

going to try to create?

Campaigns are different and then from different activities.

For example, when it comes to which side you are creating a blog, you are creating some podcasts,

including some interviews, or you are making some videos of that interviews and then posting it on

the same flight.

Now you have two sessions, if they can be for the common man or even the customers of the bank or finance

or even the people who are associated with the taxing and having bank cards.

Right.

And then when it's complete for businesses and governments.

So you will be taking a position and you can check on them separately.

And what can be that continuing the review of schools and policies and their effects on deconsolidation.

So this and many of you have to schedule things, for example, for every month, right?

For every month in the first week in deLaski, in the first three days, in the last minute, you can

have something that can be like a budget of the week, which it can be followed for the next month or

a new financial strains or these schemes or the GDP related or anything economy related on any finance,

any bank sector or anything and the individual.

And every month or every week you can have one interview.

Right.

So you have to schedule things, you know, in such a way that it has to be organized, this consistent

booking.

So we are now creating a complete strategy for the company from day one.

Okay, so one to three people who are sent in the past week, you're going to create a budget every

month for every season.

For example, there is a model coming this month, then how this budget can affect that or the movie

budgets or anything like that that will be coming up with the not going to be affecting the customers.

Right.

And then in the last month, in the last year, you will also depict the really big budget of the next

month.

Plus, you will edit how this budget has affected the people that you own, you have created, and how

the business model or anything that had these businesses, which again, which can be your customers

on your computer system, anyone in business right now.

So this can one thing, this economy, as you can make of every month, you can have videos of prominent

personalities of the financial sector.

Again, OK, I'm sorry.

And you can have a blog regularly.

This has to be something which has which is very interesting because blogs and I think that helps you

to create a backlist to create pages for your website.

What happens is basically if you are not using any content for the website, for a promotion, for anything,

then you may have abandoned the campaign and it will always be Denby's.

But then you look the intending to beach bungalows and the buildings will also increase.

The presence will be using the time, maybe if you continue to help people.

I used to be, but they usually don't get back to me.

Please when time write to.

These are something which is very important now plus two weeks out on the next and we may have a few

blocks per week at least I have it.

Consistency, right.

First two be solved and I think we can have August, August so far I can see how you can be implemented

from your history to date.

Now like, for example, if doing.

Then from 1947 to rent every month, every year.

What was the major thing that happened that affected the or anything like that?

This can be part of the podcast, right.

Or you can make documentaries.

Now, the fourth one got me was last week.

We had been second week.

Right.

And today we have the podcast.

And yet I'm just making up of it again, Goldsberry Bomont at the website and they can be organised

right now.

OK, and the did everything and everything you create must have all we can do it so that when content

is able to impress anyone, people who get it attention, it may ask anyone can get me to help you get

them right so we can do one thing.

Now what you can post the media, you can't really boost up in that interview with the media if it is

a part of any place that you can post it either on YouTube.

But I mean, this is something which you have to focus and what can be done.

The this can be a game.

I can think who is from every block, from every post, from everything you create.

You can you can design up a poster or a thumbnail or anything or even create pools or even GIPS, which

can have something related to that content.

But this has to be something which can carry some sensationalism or something that that can create a

buzz buzz of facts around finance.

And you can post it on whenever you want to.

But right now we have a brand of means.

We have great athletes that you can follow that line, then you can create the memes, which can have

the content with you.

But the representation would attract customers from businesses.

You can have some special mentions for a special collaboration so you can do these things with the content.

And one more thing why I am focusing on I'm telling you about five guys isn't because in the big void,

like we have one in six million articles, we have six million blogs.

But but when it comes to areas, we are going to have more than anybody else.

But when we talk about the podcast, we only have six million now compared to six million dollars to

600 million podcasts.

You might realize that the era of competition outside the scope of competition is very, very less in

August than that, often because not only do so when your forecasts are able to guide their news to

the customers, the chances of being there and the chances of being seen by more people, the chances

of being exacted on social media are more and more and more than that of being posted in a form of blogs

or anything like that, which is why we have focused on work.

So now I hope you understand what is basically the strategy and how can you create content for your

media?

As I said, media or anything you can all have Gestapo's like this are some normal things which happen

regularly.

So I'm going to start with something that is very difficult for us to do to prevent this from happening.

The key word is that you make the distinction of people target and the level of content you can create.

So it is more about quality because content, anything being applied to the kingdom and if you have

a kingdom, it has to be an empire like that of some and I should say some level of empire where you

have the freedom, you have the value of which is also being valued by your people, the people who

are watching you once in your country looking for the recognition it is.

I hope now you are able to create the conditions for the sports equipment company.

So for this for now, you have been basically with you in the next year, we will try to understand

how the media play.

And I really try to understand plus about and you this when you are something like, OK, and then by

the.

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17. Make a Website using
WordPress

How do you specifically do so in the last meeting, we have discussed their strategies and now I hope

you know how to be better than they are.

And you wouldn't you may be making for your own website.

Ought to be, but we have you.

So this is for now.

This is OK.

And you try to go for some research on the back end to provide some content, because now from this,

given everybody and this is my promise that I will understand all the technical terms and create the

minimum board with the minimum technical knowledge.

OK, so I could prevent that Web site with minimal technical know how we will be using either bootstrap

or a WordPress for this.

We will be using like this to make a gigantic three things, one item in Google and put your content

management system that is are viable for your business.

Or if you are using a local or you are not going online, you are just using it on your system.

You can use them to look for Washington and download Blackberries.

OK, that's all for now.

I am assuming that you had you had your hosting and you have done so well.

If you are doing OK, there are hundreds of thousands.

If you go to how to install libraries on the localhost, that is your offline system.

You can use that or I will just explain that again.

So let's go with the only online website looking so interesting.

You have just opened the CNN already hosting, fended off that kind of work.

You can find it anywhere.

OK, so for me, I have a hosting because as my host and I use a musician listening to every kind of

work that you saw and already, how can you install that?

OK, so install it and it will create a new gadget for you and you will be assigned a username and password,

which you will be creating on your own.

All right.

Just going back, I'm not like I want to ask you, what are you doing now?

OK, and if you are using localhost, the group is installing and a creator is of as well by using localhost

that BHP may only create any new and now just download the file of the opening and extracted in the

stocks directly of you.

OK, now once, once you have extracted that, just open your you will Google Chrome or any Microsoft

apps without any color that you use or you would with less like this.

OK, but remember these Amsellem must be using my name, OK.

And that going to using.

So once you do that, it will ask you to install WordPress as well as any great information and install

that.

OK.

So this is how you are installing WordPress, our online, online or offline systems.

So know what you can do with your system, which helps you to create a website without meaning technical

knowledge.

You will be using like a lot of services, our teams are already made by some designers and optimize

or customize it with your own designs or your own needs or requirements.

OK, so log individual work and you, as you guys would like to do Jazzmatazz post Fijis appearance,

media and settings and many more.

OK, so first of all, we are taking an example of a business against using what is required everywhere.

Basically homepage about this page on Backpage or my blog pages.

And basically what you Kinzie for now let's go with this would be looking.

So just go to the beach section and create four pages on how.

Let's do that.

So once we have created BP, we have named them and now the name of that movie that you are in the next

day, that there is nothing coming.

No way.

Because we haven't created any menu.

We haven't tried any because doing anything which is coming on you is going to be customizer.

We will go back and menu and appearance from there on the customizer.

Once you click on the customize it, this will find a complete menu.

It looks right now from there you can eat.

What can you make?

What can you make in this free press stocked up there?

They're very customized customization.

A so we don't know that particular particularly the best part about work that you can download the games.

Some of them are free, some of them are paid less and you can improve them just that.

So for now we will try to do that.

OK, so we'll be using for any particular theme like like I think for example, any business consulting

with that.

And they do.

It would be OK, let's do that.

So we have imported the menus and everything we need to survive.

Now let's customize it and see what we have.

Right.

Right.

So we can select our home pages.

I like that.

And we can add something if you want.

We can change color and anything like that.

Now, for the content we want to have and that particular page or a particular post we can directly

use, the section of our guys would end up creating our own content and copy paste to articulate why

the important thing.

OK, so let's do something that that is a bit.

Yeah, so now you can check that we have created some website and it is looking fine for now as a beginner.

OK, now the next part is putting into effect the required blog section, plus reading what will be

the blog page order directed to select our post-paid for our blogs or anything like that.

OK.

Now, looking back on it, I feel like I need the app to help you to create a form back home without

any prejudice.

And you can directly say, I'm going to see what it means to that.

So we will be using WP forms for that.

So I don't want to go to the U.S. and add a new name.

So fundamental reforms.

Yeah, yeah, that would be fun.

So it has a template and we can create our own.

So let's do that.

Once we have done that, we will be adding the email address.

So in the section of that so that we can receive the phone back on.

So now let's just assume that they can act.

And this is how our website looks like we do.

So this video is just a tutorial, what have you, of the work that you can find on the Internet, on

how to make what type of a text you want to when you go given anything you want, for example, Denmark

or anything like that, or I don't want that or anything.

OK, so this is just of you and what do you use so that you can exploit a bit more?

OK, so now we have created something like a business that I think you can take that.

OK, so once we have done that, we have used to work with an explorer.

So I request you all to try to create some website for your own on your own.

But you download or you buy some time so that you can have some customized designs because the games

which mark this board for free, that customizable form, the only thing and if you are a vendor because

you think easily, what do you think that will be the appearance and the team for their own needs?

I like the way I.

OK, so I show you that if you to putting I will try to customize the color of the Internet.

OK, so to tell you that how to change that effort.

So let's do that.

Yeah, understand.

So, you know, I feel we have explored this as a big area, now it's up to you how much and that I'm

okay with what are you the level of education?

You have to look like this in the abstract.

OK, this is an individual which is basically helping you to create a very like this business development.

And you may use a location for that event, but for now, it would be a good opportunity by BHP, a

name back in Australia or language and any.

So we were we are not you going for that?

We are just using one that only one of us will be using a of the change you'll be having upon becoming

a normal upbringing, a normal thinking.

OK, so let's do that next July.

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18. Make a Website using
Bootstrap

Yeah, so previously, obviously, we have this we're blessed in this Moossa.

So remember that for that, you don't require any sporting knowledge, but for a boost, that you require

something that is basically you need some knowledge of it and at some stage you may require JavaScript

as OK, so.

For that, you can use the red flags at the beauty schools, which are the best resources for learning.

These are the steps.

OK, so what it would that is basically a framework that enables us to create a website with the minimum

goal for using customizes we can directly involved or we can use the body coding as a particular device,

which means maybe from the bottom from Sears's.

So how do you do that?

The first way you can either download all the files which are available for offline, but from the content

delivery.

I hope you know that it is basically fitting the content, the required use online from the nearest.

So OK, it is also good for having a speedy, speedy recovery.

OK, so this is one way to do two and you sort of move that on your website once you have installed

that, what is required.

OK, so let's create a website using their bit before that then.

I think we need to be you can get all you need to understand what section section is basically and understandable

by the name.

Anything we create is a section in which I heard it, and that is the position of the person that has

your menus and the search boxes are required or icons of for social media or anything like some people.

Give me an e-mail and phone numbers in there.

OK, so this is basically we lost the bottom part of the effect, which is staying for all the pages,

for example, links, or you end up can use their feelings or anything like that.

OK, so they can go after that meeting.

What the do understand one more thing that is basically the glass is really quite cool in what we see

as these properties.

So what happens in a book like this?

You just create the layout in the estimate and you will need glasses which are put in there can be moved.

OK, so how this can be done, we just take these days, which we already defined by the rules.

So for that you can create to use this file to customize any, any text or anything you want for your

own.

But these are already PennyMac, so you don't need any new or if any of you got to be in it.

So for example, the colours are defined on the basis of red is for me, like you always want to be

like is so you can use that.

So what we do is we try to create the header, we try to use some as to who we will be creating homepage

for you and using will understand everything we to we need for OK before they start with the basics.

And then we have to find in before you use this JavaScript file and the image which image folder which

will be having the, uh, images included for doing so.

The structure of the website is basically what is happening there.

We are running it as equals, OK, in that we have these horrible images for now and then you have a

fight, which is the next step in this fight is our fight.

And before, as I explained in the beginning, the required fighting for that purpose Mujtaba dialogue.

So once we have a single step, we will be that can do that, as you can see right now.

So now it does look like it won't be our investigation or back, so I will not explain everything,

but or I will not create or put everything in front of you.

Instead, I will just I, I have, for example, on my own, so I will use that to show you what I have

done.

OK.

The property damaged.

OK, so you are unable to see.

I hope you are able to see him and you do whatever it takes which is not like the government.

Human is basically a Google phone which we have.

It is known as an obstacle.

So we can use this do and we have do this from very few files we also require which are not.

And we bootcamps, we just got back.

So we need to get it on the Ruthenian.

They qualify.

You are seeing on your screen.

OK, so we have, as you can see, the device on the equity and give you the required.

And so once we are engaging them now you can see behind it.

And that is really having the links to basically navigation by the buildings.

OK, there is a button, there is a call to action within, which is the phone contacting or requesting

a book after that is to say this movement is closed right now.

After that are seeing the.

Fiction, fiction, that's fiction has no evidence that.

That this is not a threat, but one that will enable you to use that.

What makes you responsive is the way these groups, but it's basically the system of rules.

And so we have a particular rule of which will from vying for leadership.

Now, the division of columns.

So Goosestep assumes that we have we can have to rule on any divisions which will be divided into three

categories, large market for digital, medium, that is of one medium screen and small more maybe.

Now you can have multiple factors.

But I got one, two, three, four, six.

So what happens when you are using grid?

That means you are using one column.

You know, you then you are using six.

You have two columns, you know, when you are using forty three of them.

You know, when you get to you have six columns in a row.

In this way we define or we divide the class for four different devices.

It is basically the reason for responsivity of the bootstrap.

See that we have created pages, we have used images and this is a simple way we can have everything

OK, because this will be over you.

I don't want to go into technicalities because this is this is about you and the other things, not

for web design development.

So it was just what are you for you and I want you people to go online.

If you want to understand about Muffett, then the potential resources available so you can search for

them.

OK, so for now, we have to move that.

We have WordPress in the last section.

We will drop it, OK, and I'll buy it by.

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19. Basic Introduction to Shopify

Hello.

So we were discussing, like President Bush, that we're dealing with a catastrophic thing.

So what is it like to be on it?

If you are using if you want to be the economic effect, then there is nothing that can change something

by you can use WordPress.

But what happens is what and for WordPress, multiple things.

There may be a concern there.

You have to spend thousands of dollars or hundreds of dollars on plugins to do it, to minimize your

workmen within or so if I help you to do that on its own when you are buying.

So this is why Shopify is preferable for e-commerce will be like this.

But again, there is one more thing that WordPress has, like something like WordPress enables a vigorous

use strategies on own with the help of tools that you will to if you use on the same types of people

like pages that look much faster.

And we don't like customization without much customization, without much technical knowledge.

So they both have some advantages and disadvantages.

So we have we were discussing Shopify because it is being used widely right now.

Most of the e-commerce business, e-commerce, the biggest loser many companies are using Occupy.

So you don't need to go for this.

You just just need to be thinking or someone and buy a new subscription or use of it.

But you can have for industry and there is nothing required, Regina, to just keep your store at airports.

And by clicking like we use like Best Buy that up, you selectively look crazy.

Stop using Shopify.

So this is why we have to shop for e-commerce.

So from the next you going back to our issue and from the next we do the mean part of technicality.

We will be stopping so many.

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20. SSL(Secure Socket Layer)
Certificate

I know everything, so last time we tried to take the audio of our Christmas shopping, buy it, and

also we did some research.

Right.

So I hope now you have your own website.

You have some keywords in your bucket list or as you say, your checklist that you will be targeting.

You may have some plans for you can audit you when you were looking on the content you will be posting

on a Web site.

Right.

So from this video, we will be doing some practical stuff.

We will be implementing like the initial format.

Okay.

So I'm excited.

Like, then what would be the first task for us that is to understand the consequences for now.

So I do know how setting you up so we have some difficulty searching for another movie.

Is everything automatically good?

So we have a meeting that, OK, we will be understanding the process of that.

Before that, we will be trying to make it look trustworthy by implementing them as this sort of thing,

which is visibility could be so difficult.

OK, after that we will also be talking about the pages too big to be crowded and the pages to be untouched

because they might contain some sensitive data.

This is part four.

And then we didn't have to tell you the exact structure of the website, the page links so that a single

and I think that five can help this, urging them to identify all the big organizations online so that

it can be kept in the database of this quarter organized.

OK, so we will be implementing a number of things.

So for that, let's start with the basics.

First of all, we will be trying to something not without submitting them and participation.

So far, we will be trying to secure the Web site.

How secure the website means.

We will be implementing the SSN on that site.

We understand we are not including the input from the community.

OK, this is not a psychological boost, but this is something we call exiguous, which is basically

the, if it is necessary, right.

To encrypted communication between the sender and the receiver.

OK, that means the person who is using your website to really get a transaction on that data, which

is being sent or received, that kind of transaction is encrypted and it is confidential.

So we are trying to implement this with the help of assistant.

So it is basically a certificate that is the search engine as well as the user that the website uses

encryption and the confident that business.

OK, so now we will be this is it.

How would to be doing that?

So to do that, direct contact with that one is free.

Another one is paid now between may cost you around maybe 20 to 30 dollars or that get on the ground

and Bulan for hosting or already as we get angry, as there is an organization that gives free and just

a full name.

OK, so using that, as you said, we will try to implement that.

So we were put in this video how to do that.

So what happens is anybody who OpenOffice, Boonah, you see that you one that HBP balloon that I www.youtube.com

on Facebook.

All right.

So this is basically opening on the HTP that is high people.

So the Facebook is always opening on the A.P. Is there hypertext transport with the word secure?

OK, so what be doing is we will rely on our website.

On this is the key to that and to move back.

OK, first we will try to ensure all the data on this server.

OK, so what is it?

You can directly do it, right?

But again, that is basically one example.

In my case we have a listing so we have more visas and we have just done begun using it properly.

OK, you can see it.

But for free, as I say, look, now you have to generate.

Hollywood in their neck, you can use websites like Vidor's is a little going on, you can directly

use WordPress, plug in, that is Internet.

So what happens is it will give you a few fights which are basically private and public.

OK, and these are difficult.

So what you have to do is you to look at those fees and look into this for of these groups are in so

many ways.

So you pitch to them and just click somewhere.

So what should happen is the installation of escapee's we're going to do that as an industry.

So let me do that for you and we'll see how it happens.

Right.

So you can see now we have actually the system is implemented.

But because right now we have some problem that is basically which side is opening.

So once when those who are opening the HDB, they might find that the site is not secure.

But those what opening has been me feel insecure.

And sometimes if militaries allow the HDB, because right now they have to be scanning the data, trying

to make you aware of all of these things, like you have seen them warning for one.

I think this is nonsecular.

The connection is not secure.

Right.

So now we have to treat every day that is a person we're using on you wanted from SGV me automatically

Google.

Because if you detect something like you, right wing Internet and you find that it's been closed for

some reasons or is looking like this liquid done because everything is going to be ready, then you

do that.

So what happens when you are taking off that quickly?

So what has to be done?

And this is the beginning of the.

So every website has a file that is not as is by then.

You can find it on all those things.

One the most obvious, I keep accidentally by mistake you to modify this because this may only damage

these things because these by somebody important or something like.

So we are creating a rule is basically helping us to any we it a little one.

This is called basically a line that is OK.

So if you see a checklist of the top five things which has to be done for a website for you, you would

find an assistant that easy to one implementation on that.

OK, so they will do that at first.

OK, so yes, there you can see on the screen.

So you just have to go and get this file of you posting.

So we do that right.

So let's do that.

Yeah, OK, so we had the first part for the second part of the gang, the next video, OK, by the.

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21. Robots.txt

Hello.

In the last week, we have been making the decision and we do right on it.

And so in this video, we will try to implement the law, but not stupid.

Now, what is this plan?

So I hope most of you use Amazon for your shopping.

Right.

So you may have noticed that there are two pages which are available.

I got one of these.

They got a catalog, but two to push to see your own feet, to see you do not have to order your iPhone

3GS or the Amazon DVDs.

You have been blogging, right, because this is going to be living for mission information.

There may be a few guys maybe in sort of the one that your credit cards or debit card sensitive information

is available online.

No, no one could do this.

We have to inform the Google search engine or being on.

But this is, again, a search engine that we president please while browsing the website.

Please keep these pages of it from you.

That means these pages.

I think in this sense, if you read that for our Web site, for our customers, what are you going to

even be part of our team, for example, dispenza equals, which are being implemented, which should

be away from hackers or anything like that.

So you have to restrict the exit of those pages.

Do that the user file that is known as a stock video recorder.

So what happens with this line is we create or we mentioned or we mentioned the permissions that we

are either allowing for a particular page on this, allowing for a particular search, and then we can

have multiple transmissions or our we can we just start to get all these search engines which are available.

OK, so this is how I want to be able.

So in this really, really like a wants to be Bilan, all the things we need to understand will be part

of that.

So you can you can see and this is what be what a normal Web site and what this means.

OK, so the least you can check that most of the pages are being allowed to all the search engines.

But but we've been systematically going to be admin or you going to have any idea.

We just been not allowed to be set out to Crowfoot by the search engine.

Right.

So this is our know if I meet, I am getting this screenshot or I should say I am giving the format

of the filing this index in the resource of this video.

You can check that to get more information about that.

OK, so this is just this little digital divide in the media we will take on this site.

OK, but.

-----------------------------------------------

22. Sitemap

Hello, everybody.

So inelasticity the border, right?

So in this video, our aim is to understand sidetracks for as you know, we submit our website, Wubin.

Right.

So it's okay if the website had only five to six pages, but what is the website as thousands of pages?

Are you sure that all those powers are being used in regional or as it there is any your which is in

his left, only then will the Crown be able to identify that?

No, it would be difficult.

Right.

So the idea of sitemap is to have the links of all the pages of the Web site and to identify it so that

when we submit the site, Maku deserting in deserting and clearly gets the idea all the pages with their

priorities within you on it and the last notification days, you can also have a frequency of changes

to that piece.

So what will happen is if the website is having more pages or even less, because you're going to have

every right to a fair trial that you are from the site itself and once you are in it all the more.

If I did go back or if we had mentioned the priorities or the cycle of frequency, we could take the

change and modify it.

Right.

So what could happen is, as we know, we have discussed about gashing of moving so often every time

after something terrible will try to repaint the website from the database of eight A that is being

stored for the first time.

Right.

So what happens is each time the screenshot is being refreshed with a newer version.

So this frequency, which we will be keeping right there, for example, there are five pages on the

website.

Two of them are changing monthly and one is changing daily and the other one is changing weekly.

And we have submitted this item.

So what will happen is the pages be changing.

Navy will be dealing with the pages, which will be changed monthly on the monthly basis.

And they will be the frequency of caching will be followed that same day.

So this is something that helps in the identification structure of the website, which I think the crime,

because there are many tools which you can see that's possibly a very, very important tool in an eco

village.

So how to generate excitement for what you can either use use gets you or you can use plug ins like

a segment generator, or you can even have the need to generate a million will, as I could envision.

OK, there is one thing if you have a good time, but your computer is not a of opening on that you

can use any excitement that is unique.

Can you are using and these as I don't have a unit, but you have an concentrate on even a blog which

is being regularly which is being posted on that, I think you are posting thousands of products, but

then the segment does minimal.

So in that case, you have to create a schematic method.

You have to create a structure of site maps.

So what happens is you have a single site map, that site map content links to the other side maps,

which will ultimately be leading to the product or the product pages or other products will be blocked.

In this way, we can have multiple, say, mapping the idea of what a huge Web site.

OK, so this is how it happens.

So to generate the site, but you can either use plugin, you can either use segmentation, which is

available in a wide race, plus you can use thousands of tools you generate even online.

You can just type on Google for the original text and the other help that you did.

If you did this, which, you know, like is an application frequency or anything like that.

Here I will show you a particular segment or so that you can imagine how it is basically in own language.

OK, so this is how it looks.

You can see the frequency they posted about it.

So I would lose and I hope now you understand the site management.

So in the next video, we again will be very, very important to that canonical issue.

OK, bye bye.

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23. Canonical Issues

I don't know anybody, so last time we have this excitement's, I saw today discussing the issue, which

is basically a canonical issue, which is an issue which is obviously being prepared for the first day.

OK, so remember, you take the president and what it says and what was happening.

That shouldn't be an issue to me.

It might be different.

What is that having that had the same content.

OK, so what would you be completely stupid to actually be a student, a person who is using Dacula

and will be needed to make with you?

So what happens is, as we have discussed at Google here, duplicate.

Right.

So I suppose if there are two, three communities which have which which are limited to the same content,

for example, let's have a website, ABC Villalon.

OK, so what happened with ABC Local?

The widest possible audience can be as big as the typical on ABC Local as GDP as a new leader can actually

be able to read or write.

So there are 40 letters which are again the dot coms less next of BHB or inexorability.

So they are four or five pages basically linking to us today.

So we have already sold this issue for as universe point for you, for index.

Without him, you don't know how it is or how well you did Google.

This is not an duplicator.

This is not an.

This is just dossing will be with multiple uses because one is what boomin one is for these ID, which

is being stored on our walls and the other is for the ISS.

If this is done with the help of Canonical back on the webpage for which it is being done.

So how do you do that?

You just involve this activity that brought the main canonical the most important highlight of the which

I get back and the other one is which may look identical when it comes to the content, the actually

so take it as a duplicate content instead of just you have to understand that through the main content

or the menu item, although, again, they didn't want to show you just how to do that.

So this is a simple way.

You have to take this thing the length there you see that.

What is your actual entry?

This is your UI and this index is available on the screen.

So this is our canonical guys.

Are all anybody related?

You know, I hope you understand that as we know the rest of the things we will also discuss in the

next video

------------------------------------------------

24. Google Search Console

Hello, everybody.

So this year, optimisations again, so previously we have discussed the HDI maps canonical issue and

many more things, right?

So today we will be trying to 75 exactly.

Will Web monsters, which is no Luna Google search console.

Right.

So why would you be doing that?

They're debating in order to move into crowded units out of them, something that is very, very, very

simple.

Right.

So let just go with this.

We what we will be doing, we will be going to visit our Web site.

We'll be logging in there.

OK, I Googled it only to give you a weekend.

And then it would be amazing if you gave me any way they would save name categories if required.

OK, now once we do that, they're going to be the main part.

What will be having have to verify the ownership of our domain of everything.

OK, so how will we be doing that though, is in order to submit, I would say we will be seeing two

options in front of us.

One is doing by doing what he's using you on it.

I recommend you are using own because in the main you might have Google a bit technical, OK, more

technical or you and I should say, because in the end there may be some technicalities, but they are

not if you got one.

So you will be mentioning the UI.

Look, the website, once you do that, you will Google initiative.

Then in the next step you have to verify using many methods to reach out to you and then using either

Google Analytics, using that guy or using estimate by slighty coming either using their name or using

estimate.

What you can do is no longer a student file.

If you are using me as daemonic with and paste that bilingually, I do that if they be your marketing

manager or for any listing or anything you have.

Right.

And then just click verify.

I've got it one or two minutes and then I agree with everything.

Oh you can directly.

What you do is you can go with democratic verification.

You will have to page the line of voting behavior section of the website.

OK, OK, let's take a look.

So these two men will let you do something, you know, that you are doing of this website by the Web

site, and then you have to get something and now it will be covered and it will be no longer might

even be up or something.

And if there are any issues with your site, then you click on them so that it can read the index finger,

anything like that.

Then once you submit it and you also have to get the results from that group, we have a site, Memphian,

this one and this.

We, however, want to be divided, which these things can help you to understand which pages that need

to be and structural, etc., etc..

So to do that on the Google search console dashboard, when you are logging, then you have the opportunity.

You can go in to the right and the left side.

I mean, you can see Siteman what it is and mention your link to the excitement.

OK, once you do that, we will take for the fact that there is a saying good bye to that.

And after that for a moment to decide if you are not comfortable, you can get a guy on Google.

I don't want to be divided on whether it will bring you the previous version of this Google search.

When I get Google, it might just be OK and then you have to pay your rent.

Or if you have already done that, as we have and I can just give it to you right off that grid, would

it be justified and that you will ask for the required or the permission once the permissions have invested,

you are ready to go.

So this is how you live.

Be submitting your website, which is go.

You will be telling him about getting it, about the ability to define excitement and acceptability.

Search wants to know why it is important as Golliwog has to be done now.

What will happen next?

I worked.

It will help us to do it.

What will happen is now you can see the stats, stats, details are legion that they are doing.

So I started work on the keywords.

You are getting that angry or you are getting Ranglin.

So all of these details we don't need dashboard on these data is that the CSA was as much like.

OK, so this is how we do it and why we have done it, and in the next few days we would like to go

with the Google analytics tool for by.

------------------------------------------

25. Google Analytics

Hello, everybody, so welcome to this starting point optimisations specialization.

So in the last few days, we have discussed bullycide, our aim would be doing understand Google.

So first of all, what is good and why it is being used.

So Google is itself a completely different domain because it is all about the data Google gets from

the users who are visiting the websites.

OK, and why this is because it will help you to understand what the you want, what you are giving

them.

And then there is a gap between these two things that is demand and supply.

So if you will, this will help you fill that gap between idea and fulfill the needs of the visitors

on your website and to generate more and more traffic because it will help you to understand where you

are lacking in your reporting.

OK, so for example, there is a good thing because it will help if the website is getting any easier

than it can be.

And from there the users are coming how they are using on by phone or via my laptop on my lap by busy

taking time.

What are their ages?

Are the male or female and what are the sources from them?

They are coming like they're coming from the different sites.

Are they coming from social media?

They are not accusing you of is helping them.

Who you.

So these are some sort of things that can lead you to the level of the page in which nuclear optimisation.

One example of the pages, which is the page that has been visited the most number of times, then the

Web page, which is being visited the least number of times along with these things.

Also, you will get to know about what are the actions you that are taking and what are the things you

need to reconsider and come back on your website so that you can get more, much bigger results for

the next day by by either creating a more user experience or by implementing some tactics which are

required.

So this is how Google Analytics work now, how Google how to implement Google Analytics on your website.

And this is very, very simple.

You just go to Google Analytics and property and why you at a property, you have to give details like

your website, name, category, etc..

Right.

Once you submit that, you will have to based a tracking good.

Know how to get that tracking.

Very simple.

Just go to the settings admin settings and go to the tracking.

So once you get the track, get to the tracking point, you will see the complete code, starting with

Google or anything like that.

OK, just go for it.

According to the whole section of the website, I think first and the first element, this is important.

OK, once you start, you can check for the earlier days that this this is being done correctly or not.

I'll just send it yesterday, I think, using the same page of our tracking and breaking code.

And you will get to check video time visitors.

It is showing that one, two or anything like that, then that means it is then basically if I start

even sending it, but I think it is showing zero, then that means you are wrong.

So uniquely do the process give.

OK, so this was about Google Analytics and the next video we will go a bit more technical into the

user experience of it by the.

----------------------------------------------

26. Technical SEO Tools

Hello, everybody.

So, you know, we have done many things right and in the last few days we have discussed about like.

Yes, so we have discussed about Google Analytics.

So in this video from this video, I said we will be going at the beginning because we will try to understand

user experience and optimize the website for that user experience on the.

We will be learning about some tools we will be doing so.

We will be checking with some tools that are needed based on that performance.

And after that performance, if there are issues with the those tools, finding any that websites or

anything, which David really coming to us, we will try to implement that on our website.

OK, so probably restarting I would be naming three tools, which we will be using throughout this year

to go for performance issues and governance issues and improving that.

So what are these tools, these tools that are most importantly Google page, Street Insights?

OK, now there is again, some sort of track with this we will get into that has been seeking to the

Olympics to resolve issues highjacker.

This also helps you to understand with the big optimization, as we were able to help you understand

the on page optimization announcement.

OK, and and yeah, the next one would be sleeping on and let this be the best thing.

Not for right now.

You couldn't leave them, because if you are able to embrace the recommendations, which I did in the

previous discussion, we will be able to go to school in nine days.

OK, so what are these performance issues?

So first of all, the most important thing is that we will take a look back at speed.

The for example, there is a video of you and you and you are waiting for me to report with me and then

you'll be interested to know what that may mean.

Or I should say ninety nine point ninety nine percent to that point one point zero one percent is because

there may be some very, very important thing on that website, which you regret it unless there is

no any new anything that will help you or that will interest you to.

But I would like to take X, Y, Z, dot com, which will be interesting to go to that obviously if

you want something which is not related, but it is loading in fighting and then loading in, then you

will be able you will be choosing this one.

Right.

So this is what the main important issue is with the website.

Second is the mobile responsiveness.

Yes.

We have discussing in the algorithm that how the website is opening on the website.

And if there are issues, then it has to be resolved by looking at that website.

Then the voice print comes back off, then the last print comes.

Right.

So we have to understand that for all the resources being cast now here, the gashing is a bit different

and we will be going to that.

How many Vistara, including one that one wanted to be of that particular Web page, which is the homepage

that we will be understanding.

That is, after these things, we will go a bit more into what it is the pages using.

Are there any unused space?

I mean, is there any scope of reduction?

Is the page using any compression technique to help the browser?

Who up a bit?

I should say relaxed or I as we do that because of the speedy transactions.

Is this possible or to what extent we can use this to do that?

We also, Diaco, understand the design issues, like, for example, the designs which we are using

are very complicated, if not the pages having that level content or.

I like these are of things that we will be trying to discuss all of this in this in the particular section

from now.

OK, so let's start the next video.

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27. Website performance
optimization using Google pages

Yeah, welcome to this special edition, so from this video, we will be starting with live experience

and all the recommendations it made Dubuis looking.

So, for example, let us take any website and collect so many of the recommendations for you.

So, first of all, I'm saying they do deserve a response.

Now, let me tell you that if you are using a shared hosting and there is a very, very large scope

of reducing the federal response time because it is not in your control that what you can do on your

own site.

Oh, these two going to discuss this so I can only have discussion if I were President Museveni.

So when you are using Streamwood, even WordPress, what really happening is we will be improving the

libraries for new designs, for example.

US order for later issues or anything.

You will be important to be completely ready for, even if you are using the off of 90 of all frameworks,

that libraries will still be something which you will be going directly, like the Swedien from where

you would be 15 degrees.

Right.

So then you are fetching that you would be getting the complete file and you would be using a fragment

of code from that.

Right.

So in this case, there is this Google improvement because you can't really need the file, which is

being controlled by someone else, which is why so many of it is being used by someone, is that it's

mainly the most that or Boracay which is developing, which is working on that and hosting it on the

cloud of the students.

Right.

So what is happening with that?

So this is something which is an issue with Wolfboy to this.

This is in control when it comes to Shopify.

Okay.

But again, this is completely on you is pretty much like using it's not like that.

Every frame of what every language or anything may have some issues with that.

But it's completely on you how you get into that.

So this is outside of what is now the second thing is gashing resources.

Now, let me tell you what I was thinking.

What happens is they were targeting me, all the assets that images that is building.

I assume that this uses JavaScript computers which are being there.

And if I have to be doing so.

So these have to be.

That means a browser can keep a box of them stored for a particular time.

The actual back of the website is being the first one.

The second game, including time is completely reduced.

So Google BCT, the guessing game would be one you.

Can you do that?

Yes, you can do that for the work, but you can use plugins like optimizer or documents that will be

Gachet or hummingbird's if you want.

So I guess I just now I think these are things which are a bit technical.

So I hope you will Google most of them.

Okay.

I know mostly that Google, but I think thinking about it.

And so these are the approaches that what you can do is go to the domain of the U.S. Open, the ideas

from.

Yeah, I hope you remember that we have put that to you, the one that will now open that file and you

will be able to get this point easily from any place you know, that you can get really good at this

time on Google caching before appoggiatura.

And then it could just be that good and good exist.

I love you, Sara.

Now, when it comes to engines and four engines, there is a bit of a difference.

That is basically you don't have to be objective as this is by instinct.

Index has its work on visitation rights have to be funded and put in use.

That board is a bit different.

So there is no difficulty with doing that, as you can see on the screen.

Right.

So this was about getting the next step forward.

So there is something like preloading with it is basically foghorns wheels.

So it is recommended to use maximum two, maximum three, three algorithms, not more than that, because

the level of anything, the level of designs are okay.

But if you are using Google and then you will be a of resources which.

Indeed, create a number of requests or increase the number of requests, right?

So our aim is to give the user or give a person, the better his English say in these defects, that

the simplest language can have everything on that.

But reducing the number of lines of code, reducing the level of resources which are being fished is

all.

And I had been fortunate, for example, like there are many ways to be done having thousands of images,

right.

For an image, everything on I would say anything like that.

And it is recommended to use only a few images on the home page and give your home page and liberties

so that it can be finished faster.

OK, so we have the situation.

We have this goes down

in size and they know what to do because what happened is when you are using a robot once, then the

courts have concluded before the is being felt like this to get bigger until they get a better view

of the design for the right that we have to look for before launching.

Difficult as we know that we have to use the tag, which is in Mali on your screen, that megabank,

which is basically the party platform and that you end of the form, which is coming in the section

of the level will be scrutinized.

So we have three four GLENIS serving the emerging debate before now.

It is a unit that works.

But what is going to allow you to upload it if you need anything that people not only going for workplace,

but also you to get the images and then compress them in the WP will be for Magleby of everybody because

it may be a bit technical, right?

So Google that what you can do anything is plugins like that are optimized because they believe they

can be copy of their congressmen and women in uniform and then they're given these unions.

OK, so this will help you and you do these emails.

Imagine all down you said work.

Now, also, it gets recommended to use already syzygy don't do play.

What President Musharraf would you say?

You mean because this will again create a small number of requests, would say, for example, with

this legislation as a placeholder of names like what he says, but you are inserting an image of the

polling, the polling data, and then it would be very happy for you to say that this will work.

This will do is this will create Google the number of requests for a particular single image which has

to be loaded on this network, which has to be loaded on the website to optimize back then what happens

is this generally increase the loading time if you are using plugins like when you look so, it's better

to upload already optimized and already besides images, this helps a lot.

OK, now take the third party or the next party's modification of no indication is again, they don't

like that sort of thing.

Right, because in five million cities you can do anything with in a move that you can do anything with

that is basically using the M e, which is the null by the code, which is completely invalid by the

coming and using the money.

Right now, what you can do for you can have only one single statute for every time you use, like for

example, didn't.

But there is a concern about a few things, like pointing a very damning report by saying he stands

by 20 states each, which means 20 different requests have to be made in different areas have to be

made.

But we can do that one.

And it's is easy.

We can use any any Isungset, any tool online available to minimize the use.

This, as you can see on your screen, showing the finger so you can do that going to places by appointment

and we'll see what you can do this manually.

You can have plugins like bias without any paperwork now.

But when it comes to JavaScript, there is at issue because generally an indication of JavaScript Brady

worked because they all know the script, the.

Which are being managed to retain that and if we are unifying method combining to retain that order

so that you have Google is preferably people just manually, because once you understand the function

that BHP Vidino WikiLeaks lists are being made of them, for example, on your screen now, checking

that order, you can regain biographer's and then minimizing using again, which means they're getting

Venusians ladies later as much as they did or any effect really use.

This may break your website, so please do it, give it OK for weeks that you can easily it for if you

are not doing a complete work.

And I think you can do this manually on your own on any given day.

OK, again, remember, you can't do anything with that study and find that by sitting member.

OK, so we have only discussed bombings now, but next is the effort of screening.

And this is basically what happened when the plane is being loaded, for example, there anyway.

Never they like three hours that you are not even if you wait until you get them.

But they are visible only when the uses go down or when these big events change or anything like that.

Now you have a choice to do.

They just leave them just like that.

Once the main content, which is invisible at the first time, is you get to use any means.

So if do this, we call a process which is basically, you know, ingénues plugin, which many black

like Hummingbird have as much plugin like you either do that the movie gets to do that, like the movie.

You might do that like many plugins.

That includes manually what you can do in then select your glass will be off screen images that if you're

in the CNN first reported, you can just insert class that isn't visible.

Now, again, if you are using a middle class and you can't use energy inside of feedback or that you

have to use that.

As I said, this is important.

Okay, so we have only discussed the five minutes, five to six minutes, so it would be safe.

Okay.

These are the main issues for the next day so that you can also Google them.

But there is a very say many low chances of other issues most of the time.

Most of the time people face these issues when look at one more issue that is easy competition.

You can use plugins so you can definitely implement easy compression from your SD accessed by your engines

that were invited only by putting a fraction of what.

Okay.

For what?

This Guiseppe conversion that is good news is the beach side of the bed you have by implementing best

compression and resources compression.

So what happens is a page of enemy would get reduced to the page of everything that you like already

using minified black things are getting better.

Then you are using windows, which means you are saving, seeming to give people a sense of the size

of it.

And he would be looking at it fast and making them bigger on a grand scale, basically.

And the best part is if you are in a good school here, then you will also be getting a spot on the

universe and speaking No.

One.

It is okay.

Now, me again when I was talking about it, that is basically with Google, BHP, and I bet this mobile

earnings board is always do you have to become part of it to increase their exports.

So this is completely up to you.

How much effort you can put to optimize that WordPress, I guess completely on you.

And I think we have discussed this being scrutinized for now, which was required to a level of extent

where we know most of my knowledge of that, how I almost never get.

What do you think that we can now go and Google the things which we don't know right now for most of

the issues that seen, you can just check your good.

When you can have it, you can log in believing that you can to the nearest server to just be OK and

performance in terms of, you know, the issue of automating was military.

We have the Google, Facebook, like gashing like redirections like magnifications, so we have this

good right now, it is up to you that you may use a very design, a very, very, very, very beautiful

website, which is using enormous events, not just graphics and loading, but really nice.

Oh, if you are using a simple with minimal effects, it is having a classy look at it this morning

in five seconds and that you already know many things which I have in this video.

So from the next time we will be starting with the next part, which is basically on page optimization

in my life.

And I think we have some technical as Mubarak or no.

See, I mean, we have discussed everything.

We have taken the you we have taken the steps I have.

I must take everything.

No cause can really, really help you with everything.

If I have to be if I don't want the things and I'm trying to give as much as I can and you know what

day this video.

But you will not find in any of these.

You want to do it for sure because no one was this much of a technical OK.

But now as I have tried to implement, I have who I have tried to get you everything and get here to

you how much you practice.

OK, so you can do that.

Or if you go to do, you can do that at this time of year.

I feel sorry for you in the next reviewing bin Laden's then be starting on the optimization.

So get by.

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28. Demonstrating the Practical:
How to minify CSS & JS?

---------------------------------

29. On-Page SEO & Content
Optimization part 1

Hello, everybody, and welcome to the search engine optimization.

So in the last few, we have already discussed technical issue.

We have discussed all the requirements, all the technical issues or the performance issues.

So from this, we will be starting with the optimization.

So what you're just an example is getting the website five to six pages, including the content on my

blog page.

And the blog page is regularly updated with the new content every week or even every 15 days or maybe

once a month.

Right.

So we really try to optimize each and every Web page of that particular Web site, according to the

guidelines, and by the search engine.

So that obviously.

So what are those guidelines and how to get started with them?

OK, so let us start with the first line, our first guidelines that are targeting every Web page of

the particular website, of any website available on the Internet, on any subject.

And if it has to be, then it should work.

I don't know that I can tell you what is clicking on this link.

The anything I like when you search for Facebook, you'll find a welcome to Facebook login sign up.

And these are things like.

So when you click on that particular link connected to the page of all the homepage of Facebook, you

will find in your navigation bar that there is something like Welcome to Facebook or even to the link

you have with some Web page name so that the page name is Tideline.

It is given to a patient access and then they're going to use it and some very with the key you just

lost.

OK, so that is basically the data I know how to target.

Very simple.

You can get an inkling that keep you posted.

OK, the second is the mechanics.

I know what I mean.

So to understand I understand what mega data about the data you may have, I should say you may have

known Bulletstorm, even if not the case about data, about today's data, about the tags which are

needed to link these to the visibility of the website to be understood by search engine.

Right.

So what are these negatives?

Mostly these that are basically the meta data of the visual.

This is that I can be more than description of, OK, now we will be able to use some of the language,

language, text, or even the key word types which were used in conventionally, which are not used

now.

OK, so this is something that is a description of that Web site.

You know about it now.

There is a there is something, but we don't get the length of the picture that is around 65.

That is the appropriate link.

And when it comes to the description, it is basically around, I should say, 120 words, 122, 150

words in between.

OK, so this is appropriately it will literally the only one finished talking then this sort of thing.

It is it is either improper or short description.

OK, and more than that, it's a lot longer than it will through.

OK.

So these were the negative impact, you know, ask for the link as well as the one that we know that

this image on their page now, every page of your website, we have images.

No, what if a person has lewington it and the image is not including what you you may have to insert

if the image is not loading, please.

I understand that.

What is the image meaning or what it is.

OK, ok, so it would act you right back you like a page that is that is describing the image.

For example, there is an image of a person say.

Running shoes, as we have become, is exactly.

Many gays in the military are in the.

So if the person is selling shoes in somewhere and the blog is about him, then we can write up the

issue in New Delhi or in Mumbai or anything like that.

OK, so this will help you understand that you may be it.

So these are some small things which we need, you know, step further.

The next step is internal thinking.

Now, every content on your webpage or I see the body of Jimmy Page should have at least one Internet

to any part of it if they live.

This is very important.

It's not like there are two or three pieces of content on your website and you are linking one to the

other one.

And they are not even related to each other.

Not if you are writing a blog about the issue and you need to represent the user to design and you can

have an Internet link to that.

But if you are writing a blog issue and you are trying to get with something like Indian design, it

is wrongly and even will understand this and it will flag for that.

So understanding that and getting a linking is very, very important, as we have known to this, that

Macleans works the linking algorithms and the politics of the pages, which are depending upon the number

of things to be done.

I'll move to that Web site and we haven't had any involvement in it then.

I don't to play a very, very important part of that.

OK, so this is very, very important.

Now, I the next generation, there are many considerations as president.

One reason to do that is by one Indian community.

And there is something called simply redirecting where you.

OK, so if you know that the links on the website are now know in our meetings don't exist anymore in

looking we you will be taking the particular link to some part of the website which exists right now.

Then if you are using an aesthetic, you like creating one or two more regrette which way in which we

which will be increasing lotame.

And this will slow your Web site again, although this is a part of performances, but this is also

a part of the business because it play a very important role in reducing the number of broken links

to a particular site.

So, for example, the has links and which are just no more right now is a new idea to do this audio

used by January or to some other part of the segment.

Remember, the patient, not you do not have any blubbing.

Next part is the venue.

I use WordPress or anything as it stands.

Right.

So when you are using WordPress, then it is automatically being going through each and every individual

and each and every day dealing with any conflict, if you like, using stabilities and you are putting

each and every different here, then it has to be something part of the duty that you have to put on

their table the analytics school to every hand of that particular meeting.

So every little bit has willingly moved in next part in every part of the website.

And we think of them as being a part of this segment.

And this is what we have to get from before we lose it.

Like my segment was important for our next hour is next.

And the next part is the number of headings on.

There is no there is a hierarchy of needs, which is.

Yeah.

Which you describe or which I've been a part of Googling for this.

So every page on your website must have only one edge, one heading that it had that because the edge

one hitting is one of the most important heading or the most important hitting of the baby.

And it should be related to where the vegetable and this is why the edge should be one on the plate.

And they are this would be one issue is the issue.

There is nothing like it.

When it's five and six, it's two and still is or not is incorrect.

So you must work in the hierarchy, which is being a part of their lives by deciding, OK, this is

very important.

So I think we have discussed most of the banking issue box of the plate on big optimization and some

of the things and the tools about content optimization we need to do by the.

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30. On-page Optimization &
Content SEO Tools

Hello, everybody, and welcome to the search engine optimization Special Agent Booth.

So we are getting content opportunities in it on video, right?

So we have discussed image of eggs and eggs, descriptions, Internet links in many.

Right.

So in this video, we will start with you guys how to optimize videos.

This is one of the easiest ways.

Don't use any specific utilizers like underscores hash at our agency and our donors or anything like

that.

Right.

Keep it simple.

You can use hyphens to separate the words within this page, for example, the pages it and give you

misandry and what should be the only missing ingredient hyphen design.

And if you want to optimize it for a specific location, you can use interior design hyperlink in hyphen

unity.

Simple.

Oh, you can use your TICAS as you earn it.

OK, no, we haven't discussed mechanist options, but how to write up a good or a perfect description.

So for that we have already discussed keyword research on the search.

Right.

So when you are using Google for your computer research, you can check for the description of the umbilicus

and while using your computer, your first or or list by any order you can, as you know, what is important

is the use of keywords.

And you already have a list of keywords right now.

So you can optimize your description by seeing your contributors.

OK, so this is a simple example on your screen right now about a description.

OK, now what are some of the tools that will help you to do this, automate the process or tell you

what you need to do?

They call it doesn't take as long as you head into right through the first fatalis need for what you

can use this for all the documentation that each and every tool on the Internet.

Most of them are available in Bourges for.

So with three functionality, you can have limited, limited features that you what they the exhibition

for you right now.

OK, so you can use this new tool you can also use as equals, which is my personal favorite because

it hits in the game many new ideas.

I've talked to you.

Can you sign for you can use Gurang, all these sorts of these tools.

How do you on occasion have the very same, but you don't need a further explanation as the expiration

date.

The next tool is about content, which is basically the plane that is cycling it as you like, duplicate

content and the level of what you can do.

What is being done by your competitors or by something else.

For example, the guidance is 12 percent of the content on everything can be done with images copied

or like or duplicate content.

Then it will tell you what you will conclude that not work in normal ranges.

And what you are going to say is also helpful for you guys on your screen.

OK, so these were filters and I will attach a full list of tools of the state of Google's, which you

can use in your full technical issue on page optimization of the documentation and everything in the

issue.

And I think we have discussed most of the on page optimization issues in these last few years, and

we will be wrapping up the ongoing opportunities.

And now I'm going to start with the offbeat optimized in combination.

So Gillenwater.

-----------------------------------------

31. Demonstrating the Practical:
On-Page SEO using Yoast in Wor…

no trans

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32. Understanding Off-Page
Optimization

Hello, everybody, and welcome to the search engine optimization company, specializes in booth, and

I hope you are enjoying the cause and you have also learned many things from this, right?

So we have discussed search engines, the algorithms.

How do you get started with your first project?

What will be your mindset?

Also, the application building measures and the technical documentation.

So in this, we will be starting with the off page optimization.

So basically update documentation, everything you will say to your website or Web pages to to basically

get a great feel good to get it authenticated.

Or I should say to me, I could some trust like the Google Plus your Web site, because of the authority

or trust it has the reputation you has.

Profit optimization is basically building a reputation and building trust on your Web site.

OK, so let's understand.

This was an example, as we have discussed, the example of a person who want to want to do a job in

a particular company, maybe X, Y or Z.

And we also discussed that the issue is basically the he should have the X Factor.

He should have.

Right.

So we may be categorizing on a issue of the issue and mechanical optimization in the in the mindset

of that.

OK, so when a person named ABC, I want a job in X, Y, Z company, then the the on page optimization,

the content of the imagination, the content is basically this is the person having OK, the technical

optimization is if a person is having skills, if a person is.

But I think he has some expertise.

Can he platform pressure.

That is basically a performance that is basically a technical optimization.

Now the person is the person I ask is and he can perform in any situation.

But do the person have any references?

Is there a good person candidate for him?

Again, the guarantee of him, if this happens, it is basically the references weaken us.

We can categorize those references as the awful optimization issue for a particular website.

So what happens in office?

You'll be trying to reference links that got back links.

We are trying to build the Gunning's.

Yes, I do like the better.

Sources like the reputed sources redirected all the link to your website so that whenever we kraeutler

go to their website and when the links are Vendy and go back, links are linked to your website, you

can also get to your website and this will ultimately be some sort of reputation and those things.

OK, so how do these things happen?

The first part is locally and with local issue.

As we have discussed back then, we were discussing setting in line them because basically submitting

your website to the Google my business pages.

Now, if you have a business and then you should always submit Google my business pages, how to do

that is very, very, very simple.

You just Google my business on your search engine.

I know you're saying that doing mini video games and the last step would be you need to verify your

ownership.

It may be it can be done with the help of verification code, which will be sent to the address and

Missenden and take a OK and see what will happen is when people nearby and the local location of yours,

are they to go with some businesses, like for example, I am a local local boy living in India and

I want some restaurant and the restaurant has a website and is listed on the Google map business because

then when I read the typing, they stood near me.

And if you are there, then I and I will follow you there.

I find you there and then I would find you there.

I can reach you quickly.

Rachel, these are some things that happen with the local listing, I know, with my business pages.

So it should be done.

Plus, what happens is if you have a listing and you have a listing from long time, but you don't have

any reviews, you don't have any pool because you don't look at the numbers and you don't have any publishing

that then it won't be good to sign up.

That's gone.

Google will be like they have just they have just a listing from the long payment.

They have no budget.

So you have to regularly update your content on that every.

I asked the customer to review it, I Google my book, our very, very important local issue, if we

don't, the help of the optimization.

Second problem we are trying to have, this will suddenly get pages and linking to your website, like,

for example, if you have it on before your restaurant, take your lip synching in your mobile.

If you have a Facebook page, keep it there.

If you have a landing page.

Keep it that if you help find this week, it will be very beneficial.

And we have that as a buy in.

This is more of a partner to do than Facebook and Instagram.

Also, the Google has the same ability.

So you can have both of these pages regularly.

You need to be content on them regularly.

You need to post things on them.

And then people will be sharing those things.

And some of the some of the post or pictures, the website link, it will also act as a reference for

you there.

OK, so this is something which happens when you have social media pages.

Now, secondly thirdly, I should say, like we can do a more detailed blog is the guest posting people

a guest posting don't have a future right now as it is being exhausted on because we already did.

But I think I should say, from my experience as an editor marketer that this posting still looks and

if you are posting on some very reputable platform, like, for example, we have a big blog and we

also focus on geopolitics, then the chances of having the reputed content on our website, it is being

ranked from Google is much, much, much bigger because Deep Project is itself a really, really good

website.

And the content is already included in the Atlantic and very, very high from Google.

So these are some things.

Plus, if there is something you need to understand, but it is basically you may have to to place a

big business and a small business.

Now, when you have a big business, like an electronics company like Samsung already are, all the

becomes very easy because whenever they announce a new product, a new product or a new service, what

they do is they do a lot of press conferences, they do a lot of publishing, whether they do a lot

of paid works, better marketing with the help of bloggers, with the help of bloggers, with the help

of newspapers will be published on their news website.

And what will happen is the announcement will get pretty easy with the news media get dereference things

will be be awkward issue for battling back becomes very, very easy.

But for small businesses, this never happens.

You have to manually, manually Google it and really do it.

Now, when we talk about men, whatever it is.

Yes, posting it is basically trying to find the authority, resources and publishing that I guess basically

collaboration's localising play a very important part that to do that, for example, when you are living

in India, in New Delhi, you can have a website on just a day.

You can have a listings on a kind of got these things Playboy looking.

I went along with this idea with your help, you Google locally as well.

So it was really out.

These sort of things are part of localising pages and after that you can also do community.

Now, when it comes to community, there are two things.

Get for example, when you are you the for some of some Egloff you have searching for some related content,

then you are coming back and taking a reference from there it looks.

But if you are a tech blogger and you are posting something on fashion, go, I want one.

So these are something which is really the likability of content.

And you have to keep this in mind.

Is now also one more thing coming in is something which is very formal from long day.

And at this point of time, it is just getting underway.

So you have to believe in the content.

You have the coming post you are doing because this is something which works very slowly, which will

this book along with this, there is one more force which has a very good reputation nowadays.

And I guess Mooneyham, if you are able to do some publishing when medium and having some links, some

backfilling, some some authoritative, some originals on why kettling from there, some references

from that, it will work, it will really, really work.

So I could do that.

I guess I have already going to what.

And how it works, along with these, you can ask for some bloggers near you, some local bloggers,

and ask for some recommendations, some reviews, some things like that for your content.

This is basically how often your works when you are moving a reputation in many things.

You know, if you like to be honest, because we are moving on big and technical issues, but when it

comes to office, you'll find too much of the content available on the Internet because our office is

basically like totally would offer terrific learnings are available on need, and you just need to practice

that and do what we need them to take around for this unique content available on the Internet.

And if people are not more people in need of an industry, most of them are not very, very technical

right now as the industry is still grooming.

And so this gradually happens and I hope the industry gets better with time.

OK, now we have many things on offer.

Let me tell you, we will discuss some of them in the next part, but we will also be discussing few

tools in the next video.

OK, four billion

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33. Off page optimization tools

I don't agree with the sentiment optimization goals, and I hope now you understand IFB optimization

as well as in the last we were discussing that.

So we continue our discussion.

So we'll be discussing the Odyssey's regional.

So all the disputes are really simple syndication.

What excuse Lagus understand with an example.

So I have subscribed to some of your favorite book and it's like for me, I have something to be McEwen's.

I have to to take me to a movie.

Right.

So then what do you do.

But also a new video on that genin and you subscribe to that.

Did you get a notification about the new video.

Right.

So this is how the artist is viewed.

Also, look what a Web site, for example.

You know what they got and the tech blog is regularly then how you can claim to know how you came to

know about these new blogs or how about the new changes on the Web site?

This happens with the help of DVD.

So RSS feeds the record of the bulletin, just a big name, and then notified users.

OK, this is how the idea for WordPress, I'd rather it is automatically it even for if you really want

to go, it is just an example.

I will share the piece of wood with you on that because on my screen as well as private sources, I

would resources.

I'm thinking when we talk about other things related to offbeat optimization, we have to regularly

do some things like making the newsletters, sending to preparing email list millions for the regular

users, regularly visiting the website and trying to date you have them for.

This is one example.

There is a customer who is coming to a shop for one time.

You have to do something that so that the relation becomes so deep that the customers become your permanent

customer that one day someone becomes a politician.

So this is how the formula of news and email marketing and these things work.

Think you try to provide some content to try to provide some value in the form of means or any other

resources.

You can have your own documents published, like for some free ebooks or some free magazines or some

free tools which you can find valuable on your website, and you can have them free for use to those

who have subscribe to the content.

Right.

So these are some things which will ultimately help to convert.

So this is how I feel as it is all about reputation, publishing regularly, building documents, regularly,

converting to regularly posting, are trying to find local links and replacing them with yours.

These are something which regularly work right now when it comes to some of the best tools there, whose

name I, I would I recommend are imagistic Samira's HCF or even there is a group extension which is

helpful for checking with broken links and finding them and replacing them.

So there are many tools for each year or associate some and these are some which are similar.

So the idea for this tool is to find some local links to find your computer, to find the relevant content,

to find content, I guess keyword.

And then basically these combine of being on videos, you also get that for you and you will be easily

able to get some of the sources from this.

BEBACK links are coming.

And also you can get to understand if the company gets back, links are broken so that you can convert

them into your network.

So these are some things these tools do, I believe is the least of these tools as well in the resources

along with some of them are available on your screen.

Right.

So now I hope you have understood the official blogs as well and really try to you would like to practice

them regularly because of something that doesn't work in one day, seven day, 31 days.

It is something which has to be updated regularly, periodically, each time to have an amputation.

Now, the third thing would be domain authority.

It is very, very, very important thing.

What it is, it is basically according to the best reputation contained according to what you are offering

in your industry, in your sector.

The there is a school.

And do we just correct the minor parties, which is Maghrebi 200 behind the school, the bigger the

OK, the bigger the deprivation, the bigger the dress you are.

So for the average school, kids basically have to go for it because it is at school.

And if you are doing something really, really extraordinary, you can have it to 55 of 60.

Now, it depends on many factors, like if you have wanted to listen.

And he said he only thought one year the school will be less the doing when the going gets older and

older.

There is something like you have been there for a long time in the market.

So the school also increases when you have a big back later on.

But the themselves, the backfilling profile increases and hence the school increases.

Along with that, if you have been working more, if you are making regular visits, if you are doing

some stuff which are missing, which are being followed up with your customers, find fascinating things

as an individual, you just find that fascinating.

I think with you you will it will get interesting and you're doing it.

So these are some things that you keep should keep in mind.

You can also in the start of your campaign, you can also do some better revising for from the help

of Facebook ads, Google ads being anything like that, like this is something that you I can give you

some of that, I think, in the initial part of your book.

And from that, can you get it back?

If you are doing something extraordinary, if you are providing value, then you can have them for you.

You can improve your audience, you can be give them like.

So these are some things I'd like to offer you.

How can you start it?

So if I should have to summarize how this started off with you, this is very simple.

Had some content publishing regularly.

Now when you have some content, you have some all the pieces and whatever it is, you have done some

work in the back end for establishment.

You can have some marketing campaigns, maybe creative writing campaign for a week or two and have some

audience.

When you have some audience who can have their email address and you can have your mailing list, you

can understand if they are liking it or not will be helpful to you.

Because now then you understand, if the company is being like by the audience is liked by the audience,

you can post them regularly and do one or two more campaigns so that you can have one audience.

And because the content is being is being languidly audience, it will automatically tweet.

So you don't need to advertise with high expenses any more.

You can have a small budget and do on occasion television because audiences are undoubtedly, undoubtedly

getting off.

And so this is how you can start.

And once you have any big audience, you can continue to grow your content stronger, improving and

improve things according to the response you are giving.

Thanks for this.

This is some of this, maybe, I should say, a bit of simplicity.

This gap when it comes to technical optimization, you already know their goals and how you start.

You already know that and then it comes along.

But yes, you again, it is more about how you like how you prepare for your content, how you optimize

that.

So we have discussed three types of optimizations, and I hope you have loved all the things I may have

skipped anything.

If you find anything I may have skipped out on.

If you feel that I have not made some points clear or anything like that is coming in the order or mentioning

the reviews so that I can regularly improve the content of the scores.

And from the next is getting some of the media as your questions.

This will help you to have a better idea of how to start with how to go with the flow and do things

and take them forward like so for now by the four of the optimization is good and will see in next few

you by.

------------------------------------

34. Case 1: Job portal & Google
Search Console

Hello, everybody, and welcome to the search engine optimization company.

So this really will be one of the questions you will be doing.

So the case is about South Korean company Samone, OK, they have a job it and in 2015, they suddenly

get their website, do the research.

Now, a website is a custom Web site, which is particularly a job market.

Now, I suppose even if they only had one thousand jobs listed at that plane, that means they had more

than 100 pages.

Right.

But because it was a big company, then it would be a very small maybe they would be hiring, mounding,

including withholding pages on Nagati.

Now, when they just submitted the Web site, they found a Google search console is showing around three

to four coding errors and four to five ones, OK?

Now, what they did, which resulted basically in 93 percent increase without spending a single penny,

but did so, it took one year for them to resolve all those around 10000 errors, according to this

explanation.

Now, once the error was on the phone for free was an increase in visitors.

Now they thought if it is increasing 40 percent without spending a single money, with just resolving

the biggest errors, warnings, according to research, closely, what we can do for them is so what

they do, they try to understand everything behind the scenes of the Business Council and how that everything

they did was a part of Google issue search controls everything, all of the avenues listed on the Web,

all the questions which are being discussed on the discussion forum that, for example, the head section

where people were putting their queries and they were reading them the answers, which Google was,

and I think they are submitting them the onset of Google was giving them they were keeping an eye on

that.

Along with that, whenever someone suggests something in that discussion, they were doing that only

this only this single practice of working, according to the Google search console, increasing what

they wanted to do it and implementing that on their own Web site, they increased 93 percent organic,

30, 39 percent revenue with just organic search and rescue.

So this is why this issue is very, very important.

Now, you can implement that.

You can understand that as if you are a small business.

Maybe you have just started developing a Web site or maybe you will be having lived in villages all

day.

According to the Pew Research Council, I remove all the warnings, remove all the errors and then start

learning, then start exploring with once and for all the things, including structured data, including

linking structure, including the galleries, including the story of images, the handling of images,

including how it deals with the content on your Web site.

And I hope this study will ultimately help you increase your out all the traffic and revenue with just

having a good implementation of practices, according to the Google search console.

So thank you.

And the initiative will be coming the next.

----------------------------------

35. Case 2: Concrete product
company & On-page SEO

Hello, I'm with the search engine optimization company Special Ed with the second question is about

collapse construction, concrete products company.

So when they started their online businesses, they were doing it fine, but they knew that if they

need to increase it, they need to go beyond the boundaries.

And if they need to earn more from online businesses, they have to do something big.

What did so they had fired themselves.

But what they did is they worked.

It was to consolidated all find resources, get one single.

You know, when they get this the web pages, increase the content, increase the things you need to

be getting now, then the content, the pages, everything.

Ingres They started implementing all the rescue techniques since they were concrete block websites.

They have a huge image gallery.

They have plenty of videos on that website.

What they simply did was they just optimized their image tags.

They just optimized video sizes and imported them properly, embedded them with proper guidance on YouTube,

which were there on YouTube.

There are restrictions on YouTube and along with that, big meta descriptions in titles of debates.

Within a span of one year, they were having one 56 percent of increase in organic traffic.

And Brazil in Brazil, this is what a simple on big optimization with proper text, with proper keyword

research and helping that keywords is search in building bigger and better descriptions can do for you

to keep this in mind.

Implement this bakkies as a hobby into your website.

Maybe it will take for a long time in this job, but it is something that will go no longer.

So if we talk about the time they were implementing, when once they started, first of all, the first

time we took longer as the website if I wanted to come by, but after the things were happening in eight

to nine months, they were three hours a week on all the new content, all the new images, videos,

pages, what I'm thinking, one of them optimizing that.

And within a span of one year, you already know there is a 50 percent increase.

So this is what you can do.

So I hope you got the better idea of the ongoing optimization, as in the last year, starting next

year.

You by.

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36. Case 3: Fluid handling b2b
company & Canonicalization

I don't think so with the search engine optimization facilities in the previous two case studies we

have discussed about MegaBank Importance Day and what Google search right now and just guessing about

the company, which is great, have how into handling what they did to achieve a wonderful growth of

715 percent.

So you will be surprised to know that they implemented two things on one, it was a the technical SUV,

you know, of course, that was getting on equalization.

They did they simply implemented that Ganon equalization into their website by making or by giving preferences

to some content on priority and keeping rest on the pages just canonical.

And then what they did was they were keeping an eye on the terms which were there on Google search when.

And the bottom line there it was.

People may also ask which were basically the questions people used to ask.

Now, what they were doing is they were doing the content on the website, which was answering those

questions.

Then the canonical list, they saw a group and then they basically found that the questions which were

there in the Google search bar for something that that can be targeted.

Right.

Because the questions are still the same, even if the content is changing or pain.

And that was something going this, that.

So they tried to fill that gap.

And what they did was I told you that they were focusing on the content.

That was a question based content.

That was Schendler, the part of people you asked section of the Google search and seeing this again

and again, because you should keep your eye on that section very, very, very attentively.

OK, so this was different.

And I feel we have discussed three different approaches.

We have discussed simple things like what the impact they can have on you.

OK, so as of now, we have studied most of the things in issue.

We have studied how how can you implement some of the important things which were implemented by a few

of the companies who saw we saw extremely high growth by implementing those things like in this case,

we have also discussed about how to get your first project.

OK, so in the last year we re wrapping up with some important things you need to understand.

OK, no.

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37. Final lecture

So they, with the finalisation of this testing documentation, specializes in books and English, this

building, they were talking about some tips and things you need to understand when you start your own

company or how you would be starting your own agency, as we have discussed how to find your client.

Right.

And who should be your first name.

Now what and how what are some important things you have to keep in mind?

Right.

What is this most important thing is how you pitch to your client if you're pitching is perfect, although

nothing is perfect in this nature.

But if you're pitching is near perfect, you're almost done.

You have your client.

So please try to keep your pitch simple, small, really stick and have some numbers to back up your

I understand the needs of the clients dybbuk.

Try to book some questions to them, try to have some questions and try to have answered them on each

and every slide off the pitch.

OK, once you get you, once you get a client now it is your duty to regularly give him updates on how

the website is performing.

And if there is some big legal issue, there is some problem with your website.

Please go and discuss with them, because when you find anything which has to be there on their site,

it used to have some formal aggregate good stuff, right.

Secondly, once you have pitching, once you are having trouble clients, how would you scale yourself?

People generally do mistake that the people who exploit their budgets in spending a huge amount of advertising

and some huge amount of advertising.

This is not necessary at this point of time.

Just increase your frequency of pitching if you wish to think claims when you start trying to pitch,

2010s when you need to skip, because when you try to have your claims without advertising, basically

the ad with the organic results, you can use this as a tool or as an argument which can help you to

win that debate of how you will help him to get his best because you got your first client without advertisement.

You got your first name by just pitching your idea, your SEO pitch to him organically.

You found him, you told him you question him and now he's your client.

If this happens with you, you can implement this with him.

So try to keep it as organic as possible.

Obviously, advertising is important and you can do that, but don't need to exhaustively.

I mean, OK.

Now, also, I am hoping this goes you have understood a lot of things about is you OK?

But even if you feel there is something I missed or anything you feel I lack or you need more clarity

on, that seems to continually be updated according to the time, according to the new algorithms coming

in Google search.

So they do that.

But if you feel like there is something you need more clarity on it, please reach out to us in the

U.S. or even mail us the MAGNES.

I don't even into descriptions and try to reach us on LinkedIn.

You connect the dots so that we can work together and also be providing one to one sessions if you need

that.

How or why?

Because in a particular course we try to give our current reader or even the index of what we do because

information is available everywhere on the Internet.

You can find that.

But what need is needed to refine?

What you need to search is something you need to get.

So we've tried to do that.

We try to explain you everything with examples we given you.

We have given you case studies and even the content as well.

So there are few exercises for you.

Please try to do them and you will get effective as well.

So I congratulate you for being such a wonderful student and freezing my balls, and I hope to see you

in future as well as we will be doing another course in digital marketing and specialization in that

effort.

It's unique that only if you need that.

So if you need please comment on Irenaeus or discourse or even review that you need that digital marketing

segment, OK?

And then bye bye.

Good luck.

Best wishes for your career.

And I hope we all will be collaborating again when you are having your own agency.

Then by the.

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